Ezingqungqutheleni zethrendi "zenkathi yokungabhemi", isikhwama esincane se-nicotine sesiba intandokazi entsha yama-fashionistas kanye nenkundla yezokuxhumana ngenxa yokuphatheka kwaso, ubumfihlo, nama-flavour ahlukahlukene. Ayidingi ukuvutha, kodwa ingaletha okuhlangenwe nakho okusheshayo okuqabulayo nokuphumuzayo; Asikho isidingo sokukhafula, kodwa ukuveza ubuntu buthule; Asikho isidingo sokubhema, kodwa singaba insiza yesitayela yansuku zonke ngokusebenzisa amaphakheji amahle namafomula anothile. Lesi sihloko sizocacisa umqondo wemfashini ngemuva kwethrendi yokubhema kusukela kubukhulu obuningi obufana nosayizi wemakethe, amakhodi obuhle, ulwazi lomsebenzisi, i-flavour matrix, kanye ne-hype yomphakathi.