Part 1: An Underestimated Billion-Dollar Opportunity
In the global functional food sector, one niche category is rapidly emerging — Functional Pouches.
According to Euromonitor International, the market size is expected to exceed 3.5 billion USD by 2030, with a compound annual growth rate (CAGR) of 8–10 percent.
This is not just a product opportunity, but an upgrade in caffeine consumption methods. Within this new track, guarana pouches are quietly becoming a core player.