Maifeng (Macau) Technology Co., Ltd. Debuts at the 30th MIF, Showcasing Macau’s New Innovation Momentum

From October 22 to 25, the 30th Macau International Trade and Investment Fair (MIF), the 2nd China-Portuguese-Speaking Countries Economic and Trade Expo (Macau), and the Macau International Brand Franchise Expo were grandly held at The Venetian Macao. The three exhibitions, held concurrently, brought together numerous well-known enterprises from Portuguese-speaking countries, Southeast Asia, and various provinces and cities in China, creating new opportunities for the high-tech industry to land and develop in Macau.

At this grand event, Maifeng (Macau) Technology Co., Ltd. was invited to participate in the “New Engine for High-Quality Development of Traditional Chinese Medicine and Big Health Industry” session, where it systematically introduced its corporate information, technological advantages, and development plans to domestic and international guests. The company received strong attention and recognition from the audience, was interviewed by authoritative media, and successfully signed an agency agreement with Macau Jinshi Co., Ltd.

Nuplus Brand Makes Debut at MIF
On-site Demonstration Draws Global Attention

During the exhibition, products under “Nuplus”—particularly the smoking-alternative series Nuplus Awakening Pouches and Nuplus Novel Betel Nut Chewing Gum—caused a sensation at the venue. Dr. Liu from the Shenzhen Institute of Advanced Technology was invited as a guest speaker, delivering a special presentation. With rigorous and objective scientific reasoning and extensive long-term research data, he elaborated on the positive effects of nicotine on human health and the development and prospects of NRT (Nicotine Replacement Therapy) worldwide. His talk introduced the innovative concept of “nicotine does not equal tobacco” to international and domestic guests, deepening understanding of Nuplus smoking-alternative products and paving the way for future cooperation.

Media Spotlight on Maifeng Technology
Interview with China Brand Highlights Product Value and Prospects

During the event, both Maifeng (Macau) and the innovative Nuplus smoking-alternative products attracted significant attention from media and industry observers. Numerous on-site discussions centered on product applications and localization capabilities. China Brand conducted an in-depth interview with General Manager Lin Shaohui, documenting Maifeng (Macau) Technology’s technological strengths and social value.

Maifeng (Macau) Participates in MIF “New Engine for High-Quality TCM & Big Health Development”
Signing Ceremony and Keynote Speech

At the specialized session on the high-quality development of the TCM and big health industry, General Manager Lin Shaohui attended the signing ceremony alongside industry partners including the Macau Health Bureau Director Luo Yilong, Macau Pharmaceutical Manufacturers Association President Cai Jianhua, and Associate Researcher Liu Xinan from the Shenzhen Institute of Advanced Technology, witnessing the official launch of collaborative initiatives. Lin later delivered a keynote speech focusing on compliant R&D, quality control, and coordinated supply chains for oral nicotine products. He stressed the importance of standardization, traceability, and alignment with local regulations as foundations for stable multi-regional market deployment.

From “Replacement” to “Therapeutic”Looking ahead, Maifeng (Macau) Technology will uphold the principles of scientific rigor, innovation-driven development, and regulatory leadership. The company will sequentially launch more NRT harm-reduction and cessation products and dietary therapeutic supplements, continuously advancing raw materials, processes, and quality control. It will also improve cross-regional service and supply systems. Leveraging the openness of the Greater Bay Area and platforms such as MIF, Maifeng will work with partners to explore broader application scenarios, deliver sustainable value to the industry, and fulfill its mission of safeguarding healthy lifestyles for humanity.