Ukuhlaziywa kwemakethe yesikhwama se-nicotine e-Taiwan: Isitayela esisha noma ukukhathazeka ngezempilo?
Eminyakeni yamuva nje, izikhwama ze-nicotine ziye zaduma kancane kancane emhlabeni jikelele, futhi imakethe yaseTaiwan iyafana. Lo mkhiqizo kagwayi, ongadingi ukuthungela futhi umunca i-nicotine ngomlomo, uhehe abathengi abaningi abasebasha ngenxa yezimpawu zawo "zokungabhemi", "okufihliwe" kanye "nokunambitheka okuhlukahlukene". Kodwa-ke, ukukhuphuka kwayo kuphinde kwavusa izingxabano zezempilo nezingxoxo zokulawula. Namuhla, sizobheka ngokujulile isimo samanje, izitayela kanye nemithelela engaba khona ye- isikhwama se-nicotineemakethe eTaiwan.
1.Isimo samanje se-nicotine pouchmarket e-Taiwan
(1) Ukukhula kwemakethe ngokushesha
Ngenxa yokuvinjelwa okuqinile kokubhema ezindaweni zomphakathi e-Taiwan, ukusetshenziswa kukagwayi wendabuko kukhawulelwe, futhi isikhwama se-nicotine sesiphenduke enye indlela kwabanye ababhemayo ngenxa yezici zabo "zokungabhemi kanye nokungenamlotha". Ukwengeza, ukukhushulwa kwemikhiqizo engenisiwe (efana ne-Sweden **General nicotine pouch**) kanye nemikhiqizo yasendaweni evelayo (njenge Imikhiqizo yesikhwama se-nicotine yasendaweni yase-Taiwan) kuphinde kwagqugquzela ukukhula kwemakethe.
(2) Ukukhuphuka kwamaqembu abathengi abasha
Ngokungafani nogwayi wendabuko, isu lokumaketha lesikhwama se-nicotine lithambekele kakhulu kulo abancane nabahamba phambili. Imikhiqizo eminingi yethuliwe ukunambitheka kwezithelo, ukunambitheka kwe-mintnokunye okuhlukahlukene okunambithekayo, futhi kuthuthukiswe ngezinkundla zokuxhumana (ezifana ne-Instagram, TikTok) ukuheha abantu abasha ukuthi bazame.
(3) Ikakhulukazi ukuthengiswa kwe-inthanethi
Ngenxa yemikhawulo ethile ekukhangiseni nasekuthengisweni kwemikhiqizo kagwayi e-Taiwan, iziteshi eziyinhloko zokuthengisa zesikhwama se-nicotine zigxile ezinkundleni zokuxhumana ze-e-commerce (ezifana ne-Shopee, i-PChome), ama-ejenti okuthenga kanye nokuthengiselana okuyimfihlo kwezenhlalo, okwenza ukugada kube nzima kakhulu.
2.Izizathu zokuthi kungani i-snus idumile e-Taiwan
(1) Ukweqa ukuvinjelwa kokubhema
I-Taiwan's Tobacco Control Act ikubekela imingcele ngokuqinile ukubhema endlini, kodwa isikhwama se-nicotine asidingi ukukhanyiswa futhi singasetshenziswa ezindaweni ezingabhemi njengamahhovisi nezindawo zokudlela, okukwenza kube “elinye ikhambi” kwabanye ababhemayo.
(2) Igqugquzelwa yinkundla yezokuxhumana
Ezinkundleni ezifana ne-Instagram ne-YouTube, abagqugquzeli abaningi kanye nama-KOL bakhombisa ulwazi lwabo besebenzisa i-snus futhi baze bayiveze “njengendlela yokuphila esemfashinini”, baqhubekisele phambili nokuqhakambisa ukuthandwa kwayo entsheni.
3.Izinselelo zokulawula emakethe yaseTaiwan
(1) Indawo empunga esemthethweni
Okwamanje, "uMthetho Wokuvimbela Ukulimaza Kogwayi" wase-Taiwan uqondise kakhulu ugwayi wendabuko kanye nogwayi we-elekthronikhi, futhi ukulawulwa kwesikhwama se-nicotine akukacaci. Eminye imikhiqizo ingeniswa "njengemikhiqizo okungeyona ekagwayi" ukuze kweqe izimfuneko zentela nezexwayiso zezempilo.
Isiphetho: Ingabe imfashini noma ukukhanya epanini?
Ukukhula kwe-snus emakethe yase-Taiwan kukhombisa isidingo sabathengi semikhiqizo kagwayi "engabonakali kancane", kodwa ubungozi bayo bezempilo kanye nezindaba zokulawula azikwazi ukushaywa indiva. Esikhathini esizayo, uhulumeni, izinkampani kanye nabathengi kudingeka babheke lo mkhuba ngendlela enengqondo ukuze bagweme ukuphinda amaphutha e-e-cigarette ayimpikiswano.
Ucabangani ngokuduma kwesikhwama se-nicotine e-Taiwan?
a Zizwe ukhululekile ukwabelana ngemibono yakho esigabeni sokuphawula!