Ngokukhula kwemikhiqizo ye-nicotine engenantuthu, izikhwama ze-nicotine zingene ngokushesha emakethe yomhlaba ngenxa yezinzuzo zazo njengokuthi "okungabhemi", "okufihliwe", "i-multi flavour", kanye "nokuqukethwe kwe-nicotine okulawulekayo". Abathengi besifazane sebeyiqembu elibalulekile labangaba khona kulesi sigaba ngenxa yezidingo zabo ezikhethekile zesithombe senhlalo, ukukhathazeka ngezempilo, nezimo zokusebenzisa. Lesi sihloko siqala ezidingweni zabesifazane futhi sihlanganisa idatha yemakethe nocwaningo lwezemfundo oluvela emazweni afana ne-UK, US, Sweden, ne-Australia ukuze kuchazwe ngokuhlelekile ukufaneleka kanye nezinzuzo zezikhwama ze-nicotine zabesifazane.