Ukwakhiwa kabusha kwezibopho zabahlinzeki abasha be-snus: ukusuka "ekulandeleni ukusinda" kuya "ekubusweni kwezempilo okusebenzayo"
Ⅰ.Ukuqhekeka kokucabanga komkhakha kanye nethuba lokwakha kabusha
1.Indida yemboni
●Ukubiyelwa kokwanda kwezohwebo kanye nempilo yomphakathi: usayizi wemakethe yomhlaba wonke kulindeleke ukuthi ufinyelele ku-$42 billion ngo-2025.
●Inkinga yezimiso zezobuchwepheshe: Ubuchwepheshe be-Flavour innovation (njengamakhepsuli akhishwa isithelo) kwehlisa ngendlela efanele umkhawulo wokuthi intsha iwusebenzise.
Ⅱ. Uhlaka lwesibopho esibalulekile: Ukwakha uhlelo luka-trinity "lokulungisa ukunqanda ukulimaza ukulimala"
1.Ukuthuthukiswa kwezobuchwepheshe kwesibopho sokuphepha komkhiqizo
Ubunjiniyela bokulawula ubuthi
Thuthukisa ubuchwepheshe bolwelwesi obuguqukayo be-pH (bheka ilungelo lobunikazi le-Swiss NanoMaterials AG), lungisa ngokuguqukayo izinga lokukhishwa kwe-nicotine, futhi uvimbele ukugcwala kwe-mucosal
Faka uhlelo lokuqapha umthamo we-chip ye-NFC: ukukhiya ngokuzenzakalelayo umkhiqizo lapho ukudla kwansuku zonke kudlula inani elinconyiwe le-WHO (4mg)
Uhlelo oluncane lokuvikela
Umshini wokuthengisa ohlakaniphile we-biometric: ukuqashelwa komthambo wesundu + ukuqinisekiswa kweminyaka yobudala (izinga lephutha
Ukupakishwa kwekhodi yesixwayiso esibonakalayo: Ubuchwepheshe be-AR busetshenziselwa ukubonisa ukulingisa okuguquguqukayo kwezilonda emlonyeni womlomo (isilinganiso esiyisibopho sesitifiketi se-EU CE)
2. Ukwelulwa kwezimo zezibopho zokungenelela kwezempilo
Ukuqapha kwesikhathi sangempela i-ecosystem yempilo yomlomo
Izinzwa ezincane ezihlanganisiwe: qapha izinkomba eziyi-12 ezifana ne-pH yamathe nomsebenzi webhaktheriya, futhi uxhume ngokuqondile idatha empilweni yomsebenzisi.
APP
Sebenzisana nezinkampani zomshwalense ukwethula "Uhlelo Lomvuzo Wokusebenzisa Okunempilo": Izaphulelo ze-Premium zingatholwa uma izinkomba zomlomo zihlangabezana nezindinganiso zezinyanga ezi-3 ezilandelanayo.
Indlela yesinxephezelo sokulungisa ukwelashwa
Sungula "isikhwama sokulungisa i-mucosal": kuzokhishwa amadola angu-0.2 ebhokisini ngalinye lomkhiqizo othengiswayo ukuze kuxhaswe ukwelashwa kwe-photodynamic kwabasebenzisi abalimele (bheka uhlelo lwesinxephezelo sezokwelapha sika-Johnson & Johnson)
3.Ukuqamba okusha kwesikhungo somthwalo wemfanelo wenkontileka yomphakathi
Inguquko esobala
Ukukhishwa "Kwephepha Elimhlophe Le-Metabolism Yomkhiqizo": Ukushicilela idatha yokuhlolwa kwe-cytotoxicity yomkhiqizo ngamunye (kusetshenziswa amamodeli e-3D organoid esikhundleni sokuhlolwa kwezilwane)
Isizindalwazi esivulekile sokukhiqiza: Ukuvumela ama-ejensi ezempilo yomphakathi ukuthi afinyelele ulwazi lokulandela umkhondo wempahla ngesikhathi sangempela (ubuchwepheshe bokugcina ubufakazi be-blockchain
Uhlelo lokuvikela intsha
Ukuthuthukisa "i-algorithm yokuphazamiseka kwengqondo": Ukulethwa okuhlosiwe kokuqukethwe okulwa nokulutha ezinkundleni zokuxhumana
Uhlelo lokuvikela ikhampasi: Ukunikela ngemishini ye-AI yokuhlola kusenesikhathi esikoleni esiphakathi (idivayisi ngayinye iboshelwe esilinganisweni se-ESG somphakeli)
Ⅲ. Ukuguqulwa kwamathuba abalulekile: Ukwakha kabusha izindawo zobuhlungu benhlekelele zibe imisele yezobuchwepheshe
1. Ukuguqulwa kusuka ku-"nicotine carrier" kuya "ku-oral health platform"
●Isiqondiso sokuphumelela kobuchwepheshe
● Imikhiqizo yokulungisa ulwelwesi lwamafinyila: Ifakwe i-hyaluronic acid ekhishwa ngokuqhubekayo, ilungisa amaseli e-epithelial ngenkathi ikhipha i-nicotine.
● Uhlelo lokulawula izitshalo zamagciwane: Engeza uhlobo lwe-Lactobacillus CP2305 ukuze ulinganisele i-dysbiosis ebangelwa i-nicotine
Ukuthwebula inani ledatha
●Yakha "isizindalwazi sempendulo yokuchayeka ngomlomo" yokuqala emhlabeni ukuze unikeze amasevisi edatha ye-R&D ezinkampanini ezithaka imithi
2.Inani lezentengiselwano lobambiswano lwezempilo yomphakathi
●Imodeli yokubambisana kukahulumeni
●Ukubhida kwezinhlelo zikazwelonke zokunciphisa ukulimala: ukuhlinzeka ngemikhiqizo yedosi ephansi eyenziwe ngokwezifiso ukuze uthole amakhefu entela (bheka imodeli yokubhida yokwelashwa esikhundleni se-nicotine yase-UK)
●Ukushumeka ohlelweni lwezokwelapha
●Ukuthuthukisa uhlelo lwe-elekthronikhi lwencwadi kadokotela: odokotela bangakwazi ukulawula bekude ukusetshenziswa kwansuku zonke kwesiguli
3.Izindlela ezintsha zokufaka ngaphakathi izinto zangaphandle ezingezinhle
● Ulayini womkhiqizo wesinxephezelo sekhabhoni
●Ibhokisi ngalinye lemikhiqizo lihambisana nokutshalwa kwamamitha-skwele angu-2 omhlume (oqinisekiswe inzwa eyirimothi yesathelayithi), futhi iphakheji iphrintwa ngekhodi yokulandela umkhondo we-carbon footprint
●Ezezimali ze-Ethical supply chain
● Ukukhipha "amabhondi ezempilo": izimbuyiselo zabatshalizimali zixhunyaniswa nezinga lomsebenzisi lokuthuthukisa impilo yomlomo.
Isiphetho: Isibopho siwukuncintisana okuwumongo
Lapho izingozi zezimboni zingadala ubungozi besistimu, umngcele wesibopho sabahlinzeki kufanele weqe ukuthobela umthetho futhi uguqukele “ekubuseni kwezempilo okusebenzayo”. Lokhu kudinga amabhizinisi ukuthi:
Izimiso zokuziphatha zobuchwepheshe: Zonke izinto ezintsha kufanele ziphumelele "ukuhlolwa komthelela wezempilo yomphakathi"
Ukufakwa ngaphakathi kokulahlekelwa: Phatha umkhiqizo ngamunye "njengenkontileka yesevisi yezempilo" yomthwalo wemfanelo wempilo yonke
Ukwandiswa Kwevalue: Ushintsho lusuka enkampanini eletha i-nicotine luye ku-opharetha wengqalasizinda yezempilo yomlomo
Njengoba umphathi wezokuphatha uMichael Porter esho: "Ukuqamba okusha kwebhizinisi okuxazulula amaphuzu obuhlungu bezenhlalo kuzochaza kabusha izinzuzo zokuncintisana ekhulwini lama-21." Emgqeni webhalansi phakathi kokuziphatha nezithakazelo, kuphela ngokufaka isakhi somthwalo wemfanelo emsuka womklamo wemodeli yebhizinisi lapho singafinyelela khona intuthuko esimeme yeqiniso.