Imakethe yezikhwama ze-nicotine ibhekene nenguquko ethule: izidingo zezempilo zizala ulwandle olusha oluluhlaza.

Imakethe yezikhwama ze-nicotine yenza izinguquko ezithule. Lesi sigaba esake saba yi-niche manje sishintsha isimo semboni kagwayi ngesivinini esimangalisayo. Idatha yakamuva ikhombisa ukuthi usayizi wemakethe yesikhwama se-nicotine emhlabeni wonke uzodlula ama-dollar ayizigidi eziyizinkulungwane eziyi-10 ngo-2023, ngezinga lokukhula lonyaka elingaphezu kuka-15%. Ngemuva kwalolu bhubhane wumfutho ombaxambili wokuvuka kwabathengi ezidingweni zezempilo kanye nokuqanjwa kabusha kwezimboni.

Imikhiqizo kagwayi yendabuko ibhekene nemithetho eqinile kanye nokukhathazeka ngempilo yomphakathi, kuyilapho isikhwama se-nicotine, esinezici zayo ezingabhemi kanye nezingashisi ilangabi, siya ngokuya sithandwa kubathengi. Ucwaningo lwakamuva lwemakethe lubonisa ukuthi ukwamukelwa kwesikhwama se-nicotine phakathi kwentsha eneminyaka engu-18-35 kukhule kakhulu, futhi lolu shintsho lubonisa amathuba okukhula kwemboni esikhathini esizayo.

Ukuqamba okusha kwezobuchwepheshe kuchaza kabusha ukuzizwisa kwesikhwama se-nicotine. Ukusetshenziswa kwezinhlelo zokulethwa kwe-nicotine ze-nano-scale kanye nezinto zemvelo ezisekelwe ezitshalweni kwenza umkhiqizo uphephe futhi ulawuleke. Ukuqanjwa kabusha kwe-Flavour nakho kuvela ngendlela engapheli, kusukela ku-flavour yendabuko kagwayi kuya ekunambithekeni kwezithelo kanye ne-minty, ukuhlangabezana nezidingo eziqondene nawe zabathengi abahlukene. Lezi zindlela ezintsha azithuthukisi kuphela ulwazi lomsebenzisi, kodwa futhi zifaka ubungqabavu obusha embonini.

Izinguquko kuzinqubomgomo zokulawula zibumba kabusha imakethe. Ohulumeni abaningi sebeqalile ukufaka isikhwama se-nicotine esigabeni semikhiqizo yokunciphisa ingozi futhi bakhiphe izindinganiso ezihambisanayo zokulawula. Lokhu kuqondiswa kwenqubomgomo kunikeza umkhombandlela ocacile wokuthuthukiswa kwemboni futhi kukhuthaza ukusebenza okujwayelekile kwamabhizinisi. Ngaso leso sikhathi, imidondoshiya yezimboni isheshisa ukwakheka kwayo, izinkampani ezisafufusa zihlala zivela, futhi ukuncintisana kwezimakethe kuya ngokuya kushuba.

Izinguquko emakethe yezikhwama ze-nicotine zibonisa umkhuba wenguquko kuyo yonke imboni kagwayi. Iqhutshwa ukuvuswa kokuqwashisa ngezempilo kanye nokuqanjwa kabusha kwezobuchwepheshe, le ngxenye yemakethe isiba ulwandle oluluhlaza olusha embonini. Ngokuzayo, noma ubani ongakwazi ukuqonda ngokunembile izidingo zabathengi uzokwazi ukuhola kulolu shintsho. Le nguquko ethule ibhala isahluko esisha embonini kagwayi.