From the factory to the pocket, why did a small Nicotine Pouch become a trendy hit
1. Don't think that nicotine can only be "smoked" anymore, young people have long been playing the updated way.
No smoke smell, no ignition, no disturbance to others, and no need to take a puff of mist like electronic cigarettes. Nicotine Pouches, this small "tea bag" shaped product, is sparking a quiet consumer revolution among young people worldwide.
But do you know how it went step by step from the factory to your hands? Why is it so popular in Europe and America, known as the "freshest nicotine substitute"?
Today, I'll take you through it once
2. How was a Nicotine Pouch born?
Don't be fooled by its small size, from the factory assembly line to your pocket, it follows a high standard "clean level" process:
Nicotine extraction: First, extract high-purity nicotine from tobacco (some brands also use synthetic nicotine with higher purity), and perform deodorization and impurity removal treatment to make it milder and less irritating.
Basic ingredient mixing: Mix nicotine with food grade fiber, salt, pH regulators, plant glycerin, etc. These are ingredients that are allowed to be used in oral products according to European, American, and Japanese standards, similar to chewing gum and toothpaste formulas.
Flavored and fragrant: Adding natural or food grade spices, such as citrus, mint, coffee, berries, cinnamon... You may think it's a trendy drink, but it's actually a trendy cigarette.
Bag packaging: Encapsulated with food grade non-woven fabric material, each pouch is packaged in a sterile workshop and automated to avoid any manual contamination.
Packaging into boxes, coding and traceability: Each box has a production batch and QR code, and the entire process can be traced.
At present, mainstream factories in Europe comply with ISO and GMP pharmaceutical level production management standards, such as Swedish Match in Sweden and VELO brand under BAT, which have mature production systems.
3. Why is Nicotine Pouches considered more 'reassuring'?
Compared to traditional tobacco, Nicotine Pouches has several natural advantages:
No smoke, no combustion, no tar: there is no combustion process, and naturally there are no carcinogenic tar or second-hand smoke problems;
Excluding tobacco leaves: reducing the intake of tobacco specific components;
Non irritating to the mouth: pH control and encapsulation release technology bring a milder experience;
No damage to teeth, no staining of fingers: Unlike smoking, which can cause bad breath, yellowing of teeth, and yellowing of fingers;
Stable dosage: Each pill contains precise control of the amount of nicotine, for example, VELO contains about 4-6mg per pill, and the usage experience is stable and controllable.
Of course, it still contains nicotine, which is an addictive substance, but compared to cigarettes and electronic cigarettes, it is more "restrained" and "cleaner".
4. Why are more and more young people falling in love with it?
The popularity of Nicotine Pouches is not simply about quitting smoking, but because it represents a new attitude towards life:
01- The Secret Companion of Office Workers
Sitting at a workstation with one nicotine in it, no one will know that you are taking nicotine, and the air will not be polluted. It can also be quietly taken in the conference room.
02- Zero awkwardness in social situations
There is no smoke smell, no cigarette ash, no need to ask 'Do you mind if I smoke?' - you hold one, as natural as chewing gum.
03- Standard equipment for esports players
Focusing on battles for a long time, Nicotine Pouches has become a refreshing tool for many players. Many esports teams in Europe and America are quietly using it, and even have customized collaborations.
04- "Trendy packaging" makes people feel dizzy
From box design to flavor names, it's all about who is trendier and understands young people better: "Frozen Citrus", "Mint Clear", "Blueberry Thunder" - even mini and women's versions have been released.
5. A set of data tells you how popular it is:
The global market size of Nicotine Pouches has exceeded 3 billion US dollars in 2023.
Sales in the United States have increased by over 60%, with young people being the main demographic.
On average, 2 out of every 5 nicotine users in Sweden are using Nicotine Pouches.
Social media related topics have garnered over tens of millions of views.
This is no longer a 'substitute', it is itself the protagonist of the trend.
Nicotine Pouches， From technology to experience, from packaging to taste, it firmly grasps one core - making nicotine more modern, cleaner, and in line with today's pace of life.
It is not designed to make you look cool, but a choice truly designed for 'life not to be disturbed'.
So, don't be surprised the next time you see someone quietly taking out a small white tea bag from their pocket - they may already be the latest player in this' smoke-free era '.