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Snus in Sweden: A carnival of a "smoke-free" revolution
In Sweden, a "smoke-free" revolution is quietly emerging. The protagonist of this revolution is not e-cigarettes or nicotine patches, but a magical gadget called "snuff".
Snus, as the name implies, is tobacco held in the mouth. Unlike traditional cigarettes, it does not need to be lit, but absorbs nicotine through the oral mucosa. This "smoke-free" experience makes the Swedes love it. According to statistics, the snus use rate in Sweden is as high as 20%, far exceeding other European countries.
So, how are the sales of snus in Sweden? Let's use data to speak:
Market size: In 2022, the Swedish snus market reached 1 billion euros and is expected to exceed 1.5 billion euros by 2025.
Brand competition: The Swedish snus market is mainly dominated by several local brands, such as Swedish Match and GN Tobacco.
Sales channels: Snus is sold in convenience stores, supermarkets and specialized tobacco shops in Sweden, making it very convenient to buy.
The popularity of snus in Sweden is inseparable from the following reasons:
Health awareness: Swedes attach great importance to health and believe that snus is healthier than traditional cigarettes.
Social norms: In Sweden, smoking is regarded as an uncivilized behavior, while snus does not have such social pressure.
Product innovation: Swedish snus brands continue to innovate, launching a variety of flavors and packaging to meet the needs of different consumers.
Of course, snus is not without controversy. Some experts believe that snus still contains nicotine and may be addictive. In addition, the flavors and packaging of snus may attract young people to try it.
In any case, the popularity of snus in Sweden has become a phenomenon that cannot be ignored. Whether this "smoke-free" revolution will sweep the world, let us wait and see!
Finally, let's end this article with a Swedish proverb:
“Lagom är bäst.”
(Moderation is best.)
Whether smoking or using snus, it should be done in moderation to enjoy a healthy life.