The 'Her' Era of Nicotine Bags: Smokeless, Hidden, and Multi Flavored New Favorite for Women
With the rise of smoke-free nicotine products, nicotine pouches have rapidly entered the global market due to their advantages such as "smoke-free", "concealed", "multi flavor", and "controllable nicotine content". Female consumers have become an important potential group in this category due to their special needs for social image, health concerns, and usage scenarios. This article starts from the needs of women and combines market data and academic research from countries such as the UK, US, Sweden, and Australia to systematically explain the fit and advantages of nicotine pouches for women.
1.Pain points of women's demand for new nicotine products
1.1 Social and Image Concerns
Women are more concerned about the odor and social impression of smoking, and do not want to be troubled by the smell of traditional cigarettes. Research has shown that nicotine pouches are considered more socially acceptable than cigarettes and electronic cigarettes.
1.2 Health and smoke-free demands
Compared to burning tobacco, women are more sensitive to health risks. Nicotine pouches are perceived as "less harmful" and "less addictive" due to their absence of tobacco combustion products.
1.3 Occasion and Convenience
For women in the workplace or participating in social activities who are not allowed to smoke in public places, there is a need for smoke-free and concealed alternatives; 68% of respondents reported using nicotine pouch ONP as a substitute for cigarettes in
non-smoking areas.
Smokeless and fireless, does not produce smoke or secondhand smoke, can be used discreetly in public places
Diverse flavors including mint, berries, vanilla, and more, catering to women's taste preferences
Adjustable nicotine intensity can be selected from low to high, and women often choose low intensity for stress relief
Portable and easy-to-use small bag, absorbed by oral mucosa, no need to ignite or charge
3.Overseas markets and female user data
3.1 Rapid Market Growth
The US market is expected to have a compound annual growth rate of nearly 30% (2024-2030);
The Swedish market is expected to reach approximately $475.8 million in 2024 and $2.93 billion in 2030, CAGR 35.4%。
3.2 Proportion of female users
Among approximately 1 million nicotine pouches users in the United States, women make up 25%;
According to data from the UK in 2020-2021, the usage rate among men is four times that of women, and although there are fewer women, it is showing an upward trend.
3.3 Female usage preferences
Women tend to prefer low-intensity, sweet, or fruity flavors, motivated by the desire to "reduce stress" and "incorporate them into healthy/beauty daily routines";
Animal experiments have shown that females have a significantly higher preference for nicotine solutions containing sweet additives than males, suggesting that female users have a higher acceptance of sweet flavors.
4.Risk perception and regulatory outlook
Nicotine pouches are perceived to have "low harm" and "low addiction", but still contain nicotine, and their long-term safety requires more longitudinal research;
Some countries have started to develop specialized regulations, such as the UK's packaging warning system, the US FDA's review of new product launches, and future efforts to strengthen regulation of women's marketing.
Nicotine pouches precisely match the core demands of female consumers in terms of health, image, and social scenes with their advantages of smoke-free, concealed, multi flavored, and adjustable nicotine content. With the rapid expansion of the global market, the proportion of female users is expected to continue to increase. If brands can further focus on women's needs in product formulation, packaging design, and promotion, they will gain an advantage in this niche market.