Ukuhlaziywa kwemakethe nokuchazwa kwenqubomgomo yesikhwama se-nicotine e-Thailand
Isimo semakethe namandla
- Isisekelo semakethe kanye nokusetshenziswa kwezitayela
Imakethe yendabuko kagwayi eThailand inkulu, kodwa eminyakeni yamuva, ngokuthuthuka kokuqwashisa ngezempilo, abathengi abasha baye bakhulisa kancane kancane isithakazelo sabo emikhiqizweni emisha kagwayi (efana ne-e-cigarettes nogwayi ongenantuthu). Njengomkhiqizo omusha wokunciphisa ukulimala, isikhwama se-nicotine sikhule ngokushesha ezimakethe zaseYurophu nezaseMelika. Ngo-2023, usayizi wemakethe yesikhwama se-nicotine emhlabeni wonke uzofinyelela ku-US $ 21.69 billion, ngenani lokukhula elihlanganisiwe lonyaka lama-35.8%. Nakuba imakethe yezikhwama ze-nicotine yaseThailand isesigabeni sayo sokuqala, iNingizimu-mpumalanga ye-Asia, njengemakethe esafufusa, ithathwa njengendawo eyinhloko yokwanda kogwayi bamazwe ngamazwe.
- Amaqembu abathengi nezici zokufuna
Iqembu eliyinhloko labathengi likagwayi wendabuko eThailand ngamadoda aneminyaka ephakathi kanye nabadala, kodwa isizukulwane esisha sithambekele kakhulu ekuzameni imikhiqizo emisha kagwayi engeyona ingozi futhi elula kakhulu. Izici zesikhwama se-nicotine, ezingadingi ukushiswa futhi ezingabhemi, zihambisana nezindlela zempilo futhi zikhanga ikakhulukazi kubantu abasha kanye nabathengi abafuna ukunciphisa ukulimala kokubhema kwendabuko. Ngaphezu kwalokho, iThailand inemboni yezokuvakasha ethuthukisiwe, futhi abavakashi bamazwe ngamazwe bangase baqhubekisele phambili isidingo esiwela imingcele sesikhwama se-nicotine.
Indawo yenqubomgomo nezinselelo zokulawula
- Inqubomgomo eqinile yokulawula ugwayi
Uhulumeni wase-Thai unokwengamela okuqinile embonini kagwayi, usebenzisa uhlelo lokubusa yedwa, izintela eziphezulu, kanye nokukhangisa okukhawulelwe. NgoMashi 2025, amaphoyisa aseThailand aqala umkhankaso omkhulu wokunciphisa ugwayi we-e-cigarette, athatha imikhiqizo kagwayi we-e-455,000 futhi abopha abantu abangu-690 ngesonto elilodwa, okubonisa isimo sengqondo esiqinile sikahulumeni sokulawula ugwayi omusha. **Nakuba isikhwama se-nicotine singafakiwe ngokusobala kububanzi bokuvinjelwa, singase sibe ngaphansi kwemikhawulo ehlanganyelwe ngenxa yokungaqondakali kwenqubomgomo.
- Izingozi ezingokomthetho nezithiyo zemakethe
Ngokwemithetho yamanje yase-Thai, ukuthengiswa noma ukungeniswa kwemikhiqizo kagwayi engekho emthethweni (okuhlanganisa nogwayi we-elekthronikhi) kungajeziswa ngeminyaka eyi-10 ejele kanye nenhlawulo enzima. Ngenxa yokuntuleka kokuhlukaniswa okucacile kwesikhwama se-nicotine e-Thailand, izinkampani zingase zibhekane nezingozi zokungaqiniseki kwenqubomgomo. Ngaphezu kwalokho, iThailand inezidingo eziqinile zokungenisa nokukhiqiza amalayisense emikhiqizo ye-nicotine, okwandisa kakhulu ubunzima bokungena emakethe.
- Isiqondiso sokulungiswa kwenqubomgomo okungenzeka
Emhlabeni jikelele, ukulawulwa kwesikhwama se-nicotine kusesendaweni empunga, kodwa iThailand ingase ibhekisele kokuhlangenwe nakho kwase-Europe nase-United States ukwenza imithetho kancane kancane. Uma inqubomgomo ixegisiwe, isikhwama se-nicotine singaba indawo kagwayi wendabuko futhi sikhuthaze ukukhula kwemakethe; ngokuphambene nalokho, uma ifakwe kumthethonqubo ofanayo no-e-cigarettes, ingase ivimbele ukuthuthukiswa.
Indawo yokuncintisana nabahlanganyeli
- Isakhiwo sebhizinisi lasekhaya
Izinkampani zikagwayi zendawo zase-Thailand (ezifana ne-PTT Tobacco) azikangeni endaweni yesikhwama se-nicotine ngezinga elikhulu, futhi zisagxile kugwayi wendabuko. Kodwa-ke, imikhiqizo yamazwe ngamazwe efana ne-Philip Morris International (PMI) kanye ne-British American Tobacco (BAT) ingene kuthrekhi yesikhwama se-nicotine ngokutholwa (njengokuthola kwe-PMI i-Swedish Match), futhi ingase ingene emakethe yase-Thai ngokuhlanganyela ngokuzayo.
- Iziteshi eziwela umngcele kanye nemakethe empunga
Ngenxa yemikhawulo yenqubomgomo, isikhwama se-nicotine sase-Thai singase sithembele ku-e-commerce ewela umngcele noma eziteshini ezimpunga ukuze zisakazwe. Isibonelo, ezinye izinkampani e-Shenzhen, e-China, zeqa umthetho ngokuthumela eYurophu nase-United States, futhi imodeli efanayo ingase ibe khona e-Thailand.
I-Outlook yesikhathi esizayo kanye neziphakamiso
- Amathuba Emakethe
Iqhutshwa izidingo zezempilo: Abathengi baseThailand basabela kakhulu ekunciphiseni ukulimaza imikhiqizo, futhi isikhwama se-nicotine singase sibe enye indlela yokuyeka ukubhema.
Indawo yegeyimu yenqubomgomo: Uma uhulumeni elawula isikhwama se-nicotine ngokuhlukile kunogwayi wendabuko, angase akhulule amandla emakethe.
- Isexwayiso sengozi
Izindleko eziphezulu zokuthobela imithetho: Izinkampani zidinga ukunaka kakhulu izitayela zenqubomgomo ukuze zigweme ukwephula ukuvinjelwa kokungenisa noma ukuthengisa.
Imfundo yabathengi: Kuyadingeka ukugcizelela ukuthi isikhwama se-nicotine asinangozi ngokuphelele, futhi ukusetshenziswa kwesikhathi eside kusabeka izingozi zempilo yomlomo.
- Izincomo zamasu
Ukubambisana nokwenza kwasendaweni: Imikhiqizo yamazwe ngamazwe ingabambisana nezinkampani zasendaweni futhi isebenzise amanethiwekhi azo okusabalalisa ukunciphisa ubungozi benqubomgomo.
Imikhiqizo ehlukene: Dala isikhwama se-nicotine esine-nicotine esingokwemvelo esisekelwe esitshalweni ukuze sivumelane nezintandokazi zabathengi base-Thai.
Isiphetho
Imakethe yezikhwama ze-nicotine yase-Thai inakho kokubili amandla nezinselelo: izitayela zezempilo kanye namaqembu abathengi abasha anikeza umfutho wokukhula, kodwa indawo eqinile yokulawula ingase ivimbele ukuthuthukiswa kwemakethe esikhathini esifushane. Izinkampani zidinga ukuhlola izindlela ezintsha ngaphakathi kohlaka lokuthobela futhi zikhuthaze ukuxhumana kwenqubomgomo ukuze ziphokophele imithetho yemboni ecacile.