Uhlalutyo kunye nokuqikelelwa kwe-snus kwimarike yaseFinland: isahluko seNordic yenguquko "engatshayi"
IFinland, ilizwe laseNordic elidume nge-aurora, i-sauna kunye neNokia, ijoyine ngokuzolileyo uguquko olungenamsi kwiminyaka yakutshanje. Njengomlinganiswa oyintloko wolu tshintsho, isingxobo senikotini simisela indlela entsha yokusetyenziswa kwimarike yaseFinnish. Ke, iqhuba njani i-snus eFinland? Iya kukhula njani kwixesha elizayo? Makhe sifumanise.
1. Imeko yangoku yemarike yaseFinland: i "Nordic base" ye snus
IFinland, njengeSweden kunye neNorway, ngumthengi wendabuko we-snus. Nangona iFinland inommiselo ongqongqo kwiimveliso zecuba, i-snus isekwindawo yokuthengisa ngenxa yeempawu zayo "zokungaqhubi".
Ubungakanani bemakethi: Ngo-2022, ubungakanani bemakethi ye-snus yaseFinland imalunga ne-150 yezigidi zee-euro, ibalelwa malunga ne-15% yayo yonke intengiso yecuba.
Iqela labathengi: Abona bathengi baphambili be-snus bagxile phakathi kwe-18 kunye ne-45 yeminyaka ubudala, ngakumbi amadoda amancinci kunye nabasebenzi basezidolophini abamhlophe. Izizathu zokhetho lwabo lwe-snus ziquka ulwazi lwezempilo, ukukhululeka kunye nokwamkelwa kwentlalo.
Ukhuphiswano lwebrendi: Iibrendi zesnus kwimarike yaseFinnish ikakhulu ziibrendi zaseSweden, ezifana neSweden Match's "General" kunye ne "Göteborgs Rapé", ngelixa ezinye iibrendi zasekhaya nazo zikhula.
2. Izizathu zokuba kutheni i-snus ithandwa eFinland
Kutheni le nto i-snus iye yaduma kwilizwe elinjengeFinland eligxile kwimpilo kunye nomgangatho wobomi? Nazi izizathu eziphambili:
(1) Iqhutywa kukwazisa ngempilo
I-Finns ibaluleke kakhulu kwimpilo, kwaye i-snus ibonwa njengokhetho olunempilo kunemidiza yesintu. Ayivelisi umsi wecuba kwaye ayibangeli monakalo othe ngqo kwimiphunga, nto leyo eyenza abantu abaninzi abatshayayo bajike babe kwi-snus njengebambela.
(2) Utshintsho kwimilinganiselo yentlalontle
EFinland, ukutshaya kugqalwa njengento engekho sikweni, ingakumbi kwiindawo zikawonke-wonke. Nangona kunjalo, akukho xinzelelo lwentlalo olunjalo lwe-snus, kwaye abasebenzisi banokonwabela ubumnandi be-nicotine nanini na naphina ngaphandle kokuphazamisa abanye.
(3) Ukulungeleka kunye nokufihla
I-Snus ayifuni kulayita kwaye ayivelisi umsi. Abasebenzisi banokuyisebenzisa ngokuzolileyo eofisini, kwizithuthi zikawonke-wonke, nakwiimbutho zoluntu. Oku kwenza kube lukhetho lokuqala kubantu basezidolophini abaxakekileyo.
(4) Incasa kunye nentsha
Iibrendi zeSnus ziyaqhubeka nokuphehlelela iincasa ezintsha kunye neemveliso ezintsha, ezinjengeminti, isitrasi, kunye neencasa zekofu, zitsala abathengi abancinci ukuba bazame.
3. Imingeni yeMarike: Ulawulo kunye neMpilo yeMpilo
Nangona i-snus iqhube kakuhle kwimarike yaseFinland, ikwajongene nemingeni ethile.
Imithetho engqongqo yecuba: IFinland inemiqathango engqongqo yerhafu nezibhengezo kwiimveliso zecuba, nto leyo ukusa kumlinganiselo othile inciphisa ukwanda kwemarike yesnus.
Ingxabano yeMpilo: Nangona i-snus isempilweni kunecuba zesintu, isenayo inikotini kwaye inokuba likhoboka. Ukongeza, ezinye iingcali zinenkxalabo yokuba incasa kunye nokupakishwa kwe-snus kuya kutsala abancinci ukuba bazame.
Umbono woluntu: Abanye abantu baseFinland basayibona i-snus "njengemveliso yecuba" kwaye bakholelwa ukuba ayinampilo kakhulu kunecuba.
4. Uqikelelo lwekamva: Amandla eMarike kaSnus
Ngaphandle kwemingeni, ikamva le-snus kwimarike yaseFinland lisagcwele amandla. Nazi iingqikelelo ezimbalwa:
(1) Ubungakanani bemarike buya kuqhubeka bukhula
Ngophuculo lolwazi ngempilo kunye nokwehla kwamazinga okutshaya, ngakumbi nangakumbi i-Finns inokukhetha i-snus njenge-nicotine endaweni. Kulindeleke ukuba ngo-2025, imarike ye-snus yaseFinland iya kufikelela kwi-200 yezigidi ze-euro.
(2) Ukuveliswa kwezinto ezintsha kuya kuqhuba ukusetyenziswa
Iimveliso ziya kuqhubeka nokuphehlelela iincasa ezintsha, inikotini ephantsi okanye iimveliso ezingenacuba ukutsala abathengi abaninzi, ngakumbi abasetyhini kunye nolutsha.
(3) Ukunyenyiswa komgaqo-nkqubo okunokwenzeka
Njengoko imingcipheko yempilo ye-snus iphononongwa ngakumbi, urhulumente waseFinland unokuhlengahlengisa imigaqo-nkqubo efanelekileyo, njengokunciphisa irhafu okanye ukunciphisa izithintelo zentengiso, ukukhuthaza abantu abaninzi ukuba batshintshe kwicuba lendabuko baye kwi-snus.
(4) Inkxaso evela kwiindlela zokukhuselwa kwendalo
Indlela yokungaqhubi komsi yesnus ingqamana nokugxininisa kwabantu baseFinland ekukhuselweni kwendalo. Kwixesha elizayo, iibrendi zinokutsala abathengi ngokugxininisa ukupakishwa okuhambelana nokusingqongileyo kunye nemveliso ezinzileyo.
5. Isiphelo: Ikamva "elingenamsi" le-snus eFinland
Ukusebenza kwe-snus kwiimarike zaseFinnish akukona nje utshintsho kwindlela yokusetyenziswa, kodwa kunye nokutshintsha kwindlela yokuphila. Imele ukufuna kwabantu impilo, ukulungelwa kunye nokukhuselwa kwendalo. Ngaphandle kwemiceli mngeni, ngokukhula kwemfuno yeemarike kunye nokuveliswa kwezinto ezintsha eziqhubekayo, amathemba ekamva le-snus eFinland asaqaqambile.
Ke, kwixesha elizayo xa ubona iiFinns zikhupha ngobuchule ibhokisi encinci yesnus, ungothuki - banokuba bayonwabela isahluko seNordic soguquko "olungenamsi". Kwaye olu revolution sele iqalile.