Umbono wexesha elizayo wesingxobo senikotini: Ukuvela kabini kokuNcitshiswa kokuNcitshiswa kweNzakalo kunye neNkcubeko yabaThengi
Ithathe indawo yecuba lesintu. Isingxobo seNicotineiye yaqalisa "revolution yokunciphisa ingozi" kumazwe Nordic kunye "neempawu zomsi kunye nothuthu". Ngokuqiniswa kwemigaqo-nkqubo yokulawula icuba yehlabathi, ukuphuculwa kolwazi lwezempilo kunye nokwahluka kweemfuno zabathengi, ingxowa ye-nicotine ingathatha indawo kwimarike ebanzi kwixesha elizayo, kodwa indlela yayo yophuhliso iya kujongana novavanyo oluninzi kwitekhnoloji, imigaqo kunye nenkcubeko.
I-1.Inkokeli "kwindlela yokunciphisa ingozi" phantsi kwendlela yezempilo
Kwihlabathi jikelele, imakethi yesigarethi yesiqhelo iyancipha unyaka nonyaka, kwaye isingxobo senikotini sithathwa njengesixhobo sokunciphisa ubungozi kwezinye iiarhente zempilo zikawonke-wonke ngenxa yeengenelo zayo “zokungatsha kunye neengozi eziphantsi zomsi wecuba”. Kwixesha elizayo, isingxobo senikotini sinokwahlula ngakumbi:
Ukungabikho kwecuba: Faka indawo yesiseko secuba ngefiber yezityalo okanye izinto zokwenziwa, ezidityaniswe neteknoloji yetyuwa ye-nicotine ukunciphisa umngcipheko we-carcinogens.
Ukwandiswa komsebenzi: Faka iivithamini, i-caffeine kunye ne-CBD (cannabidiol), uphuculo ukusuka "kwi-nicotine replacement" ukuya "kwi-compound stimulant", ukutsala uluhlu olubanzi lwamaqela abathengi abanempilo.
2.Utshintsho lweTekhnoloji luqhuba uphuculo lwamava
Ifom yemveliso kunye namava omsebenzisi wecuba zomlomo ziya kuqhubeka nokuphindaphinda:
Ukukhutshwa okuchanekileyo okulawulwayo: inikotini ikhutshwa kancinci kwaye idonswe ngetekhnoloji ye-microencapsulation ukuhlangabezana neemfuno ezahlukeneyo zabasebenzisi bokukhanya kubasebenzisi abakhulu.
Inguquko yoluvo: Phuhlisa incasa yencasa etyebileyo (efana nekofu ebandayo, izityalo zemifuno), kunye nokusebenzisana nesiselo kunye neentlobo zedessert ukwenza buthathaka "imvakalelo yecuba" kunye nokomeleza iimpawu zokuphila.
Ukupakishwa okuhambelana nokusingqongileyo: imathiriyeli enokubola kunye noyilo oluphathekayo oluncinci luya kuba semgangathweni, ngokuhambelana nokusukela ixesha lokusetyenziswa ngokuzinzileyo.
3.Umdlalo olawulayo kunye nokwandiswa kweemarike
Ukukhuthazwa kwehlabathi jikelele kwesingxobo senikotini kusaxhomekeke kumohluko wemigaqo-nkqubo:
Umahluko waseYurophu: Amazwe aseNordic anokuphinda aphumze izithintelo, ngelixa ezinye iindawo ze-EU zisenokomeleza ulongamelo ngezizathu "zomngcipheko wolutsha".
Amathuba emarike asakhulayo: Kumazwe asebenzisa icuba emveli anje ngeAsia nakuMbindi Mpuma, ukuba imigaqo-nkqubo iyavuma, isingxobo senikotini sinokungena kumashishini akwisiphelo esiphezulu esineempawu “zokusetyenziswa okufihlakeleyo”.
Ulawulo lwe-arbitrage: Iinkampani zisenokuyityeshela imimiselo yecuba yesintu ngeemveliso ezingasathethwanga ezifana ne "nicotine bags" (ngaphandle kwecuba) kwaye zandise umda wokuthengisa ngokusemthethweni.
4.Ungquzulwano lwenkcubeko kunye neengxabano zoluntu
Ngaphandle kwamathemba ayo athembisayo, isingxobo senikotinikusafuneka ajongane nemingeni emibini emikhulu:
Ukuchasana kwembono kawonke-wonke: Abanye abathengi basayithelekisa "nolunye uhlobo lokuxhomekeka kwicuba", kwaye iibrendi kufuneka ziyibuyisele umva inkolelo "yokutshintsha isuphu kodwa hayi iyeza" ngokuthengisa ngemfundo.
Umngcipheko wokungena kolutsha: Ukupakishwa okuneziqhamo kunye nefashoni kunokutsala abantwana, kwaye iinkampani kufuneka zifumane ulungelelwaniso phakathi kwezinto ezinomdla zorhwebo kunye noxanduva lwentlalo ukuphepha ukuphinda ingxaki yombono woluntu we-e-cigarettes.
Isiphelo: Ukusuka "kwi-niche enye indlela" ukuya "kukhetho oluqhelekileyo"
Ikamva lesingxobo senikotini ngokusisiseko kukutsalwa kwemfazwe phakathi “kokunciphisa ingozi” kunye “nomlutha”. Ukuba i-loop evaliweyo inokuqulunqwa ngokwemigaqo ye-teknoloji entsha, ulawulo lokuthotyelwa kunye nemfundo yabathengi, kulindeleke ukuba ihlaziywe "kwimeko yengingqi" eMntla Yurophu ukuya kwindima ebalulekileyo kwimarike yabathengi bezempilo yehlabathi; ngokuchaseneyo, ukuba ingxabano kunye nokuxhatshazwa kuvunyelwe ukuqhubeka, ubusika obulawulayo kwishishini le-e-cigarette lingaphinda liphindwe. Kwimeko nayiphi na into, le "revolution-free revolution" ayinakuguqulwa - emva koko, xa impilo iba yinto yokunethezeka, abantu bahlala bekulungele ukuhlawula "ingozi encinci".