ZYN 101: Chii Chaunofanira Kuziva NezveKusvuta Kwefodya Yakakura
Sezvo kusvuta kwefodya kuri kuderera somugumisiro wenhamburiko dzoutano dzehurumende dzinobudirira, indasitiri yefodya yave ichitsvaka nzira itsva dzokubatanidza nadzo pwere. Nyangwefodya isina utsiyave iri pamusika kwemakore, mitsva "isina kusvuta uye isina mate" nicotine pouches iri kutanga kuwana mukurumbira nekuda kwesocial media promotion. Kunyanya, Zyn, iyo yakapinda mumusika muna 2014, yakawana mukurumbira weTikTok uye veruzhinji vatanga kucherekedza. Asi izvo, imwe ongororo yakawana kuti kwave ne641% kuwedzera kwekutengesa kwezvigadzirwa pakati pa2019 na2022, asi 2.9% chete yevakuru vekuUS vakamboshandisa chikafu chikakananda. Izvi zvinoratidza kuwedzera uye kunotyisa kwekushandiswa kwevechidiki. Hezvino izvo zvaunoda kuziva nezvezvigadzirwa izvi uye kuti zvinokuvadza sei.
Evolution yeZvigadzirwa Zvisingapisire Fodya
Nicotine pouches ndiyo ichangoburwa shanduko yezvinhu zvisingabatike. Inoshandiswa sesnus, homwe yepamuromo isina mate ine shizha refodya rakatsemurwa, nokuisa pakati pemuromo nengamu, homwe idzi dzine upfu hwechikakananda panzvimbo peshizha refodya. Dzinouya mumhando dzakawanda uye dzinowanikwa mumhando dzakasiyana-siyana dze nicotine simba. Dzave kutengeswa seimwe nzira inokwezva kupfira fodya nekuti hapana chikonzero chekupfira (sefodya yekutsenga), uye mabhegi haaburitse hwema, hutsi kana mhute. Izvi zvinoita kuti zvikwama zvive nyore kuvanza uye kushandisa munzvimbo dzisingagone kushandiswa sefodya sepachikoro.
Nemhaka yokusapfungaira, kunhuwa, vanhu vakawanda vanodavira kuti homwe dzechikakananda idzi inzira isina ngozi pane yefodya. Asi usanyengerwa. Ongororo yakaitwa muna 2022 yezvigadzirwa makumi mana nezvitanhatu zvehomwe yakawana kuti makumi maviri nematanhatu emasampuli aive nemakemikari anokonzera gomarara uye mamwe makemikari akati wandei akadai se: ammonia, chromium, formaldehyde, nickel, pH inogadzirisa, uye nicotine munyu. Zvizhinji zvine chekuita, zvikwama zve nicotine zvine yakakwira nicotine iyo inopindwa muropa zvakanyanya uye inokuvadza kune vechidiki chero nzira.
Nicotine Homwe Kuwana Kukurumbira kweVechidiki
Kushambadzira mameseji kunotaura kuti homwe dzechikakananda idzi "dzakaitirwa vanhu vane makore makumi maviri nerimwe+ kuti vabatsire kurega kushandisa fodya yechinyakare." Nekudaro, ivo havasi FDA-inotenderwa kurega mushonga, uye parizvino tsvakiridzo inoratidza kuti kuwedzera kukuru kwevashandisi kuri pakati pevechidiki. Kutaura zvazviri, vevakuru veUnited States avo vanoshandisa zviputi zvechikakananda, vanenge 35% chete vakanga vambosvuta fodya uye kune avo, 10% chete vakakwanisa kurega kusvuta uye kushandura kumapochi zvachose. Uku hakusi kurega, uku kungochinjira kune chimwe chigadzirwa chefodya/chikakananda chinotengeswa neindasitiri yefodya kuti vatengi vararame.
Pamusoro pezvo, vanhu vakuru vazhinji vakashandisa zvihomwe zve nicotine vaive nezera 21-24, asi vanopfuura chikamu chimwe muzvina chevanhu vari kushandisa chigadzirwa ichi vari pasi pezera - makore 18-20. Zvidzidzo zvenguva pfupi yapfuura zvakaburitswa muna 2023 zvakaratidza vechidiki zviuru mazana mana muUS vakashuma iko zvino vachishandisa chikakananda pouches, iyo yakapetwa kaviri kubva muna 2021. Chine chekuita nemaitiro ekuti chikakananda chihomwe chiri kupindwa muropa, 73% yevechidiki vakaedza nicotine pouches vachiri kuzvishandisa. Izvi zvinogona kuve zvakakonzerwa nenyaya yekuti mushandisi anoshandisa ½ can pazuva kana 8-12 nicotine pouches. Zvichienderana nechikakananda chiri muhomwe iri kudyiwa, ngatitii 6 mg Zyn pouch, chikakananda chakamwiwa chingaenzana nekuputa anenge mapaketi matatu emidzanga kana 1 ½ e-fodya yefodya ye2% vape muto pazuva.
Kunyangwe paine akati wandei pamusika, kusanganisira On! uye Velo, ZYN yawana chikuru chinotevera. Izvi zvinogona kunge zviri mhedzisiro ye "Zynfluencers" inokurudzira chigadzirwa senzira iri nyore yekuita buzzed inosimudzirawo kutarisa. Semuyenzaniso, ZYN yaPhillip Morris yakasvika mazana manomwe emamiriyoni ekuona paTikTok chete kubva kutanga kwa2024 nerubatsiro rweZYNfluencers - izwi rakagadzirirwa vatsigiri vesocial media vanosimudzira ZYN.