I-FDA Igunyaza Yonke Imikhiqizo Yesikhwama Se-ZYN Nicotine Okwamanje Imakethwa Nge-Swedish Match e-US

Isifinyezo:

UPhilip Morris International (NYSE: PM) umemezele ukuthi i-FDA igunyaze yonke imikhiqizo yesikhwama se-nicotine ye-ZYN, okwenza i-ZYN yaba isikhwama se-nicotine sokuqala nesigunyaziwe kuphela e-United States. Ukugunyazwa kuhlanganisa imikhiqizo ehlukene engama-20 kuzo zonke izinhlobo eziyi-10 (i-Cool Mint, i-Peppermint, i-Spearmint, i-Wintergreen, i-Citrus, ikhofi, i-Cinnamon, i-Smooth, i-Chill, ne-Menthol) kuwo womabili amandla angu-3mg no-6mg.

Isinqumo se-FDA siyayibona indima engaba khona ye-ZYN ekuvikelweni kwezempilo yomphakathi ngokunikeza ezinye izindlela kubantu baseMelika abangaba izigidi ezingu-45 abavame ukusebenzisa i-nicotine, okuhlanganisa ababhemayo abayizigidi ezingu-30. I-Swedish Match NA, inkampani ephethwe yi-PMI, igcizelela izinqubo zokumaketha ezinomthwalo wemfanelo, okuhlanganisa amasistimu okuqinisekisa ubudala kanye nemikhawulo kubantu abadala abaneminyaka engu-21+. Inkampani futhi iyilungu lohlelo lwe-We Card kanye ne-TruAge® ukuze kuqinisekiswe ukuthobela okuqinile kokuqinisekiswa kweminyaka.

FDA Regulatory Expert

Ukugunyazwa kwe-FDA kwezikhwama ze-nicotine ze-ZYN kumelela ingqophamlando yokulawula emakethe yezinye izindlela zikagwayi. Lokhu ukugunyazwa kokuqala ngqa kwezikhwama ze-nicotine, okusungula isibonelo esibalulekile saso sonke isigaba. Ukugunyazwa okuphelele kwazo zonke izinhlobo ezingu-20 ze-ZYN kubonisa ubufakazi besayensi obuqinile obusekela indima yabo njengezinye izindlela ezincishisiwe zobungozi kunemikhiqizo kagwayi yendabuko.

Uhlaka lokulawula olusetshenziswa lapha luphakamisa ukuma kwe-FDA okuguquguqukayo mayelana nezinhlelo zokulethwa kwe-nicotine, ikakhulukazi lezo ezibonisa amaphrofayili engozi ephansi uma kuqhathaniswa nogwayi ovuthayo. Ububanzi bokugunyazwa - obuhlanganisa ukunambitheka okuningi namandla e-nicotine - kunikeza i-PM inzuzo enkulu yokuncintisana kanye nezithiyo ezibalulekile zokungena kwabaqhudelana nabo.

Umhlaziyi Wocwaningo Lwemakethe

Lokhu kugunyazwa kuqinisa kakhulu isikhundla semakethe sika-PM esigabeni esikhula ngokushesha sesikhwama se-nicotine. I-ZYN isivele iyala cishe u-75% wesabelo semakethe esigabeni sesikhwama se-nicotine sase-US futhi lokhu kugunyazwa kwe-FDA kudala umsele omkhulu ngokumelene nezimbangi. Ingxenye engabhemi manje imele u-38% wemali engenayo ka-PM, egqamisa ukubaluleka kwamasu kwalokhu kugunyazwa.

Ngokomongo, imakethe yezikhwama ze-nicotine ibhekene nokukhula okunamandla, ngezinga lokukhula elihlanganisiwe lonyaka elidlula ama-50%. Lokhu kugunyazwa kokulawula kusiqinisa ngokuphumelelayo isikhundla sobuholi be-ZYN futhi kunikeza u-PM inzuzo yokuqala esigabeni esithatha ingxenye yemakethe yemikhiqizo kagwayi evamile.

Umhlaziyi Wezezimali

Lokhu kuwina kokulawula kunemithelela ejulile kumbono wezezimali we-PM. Ukugunyazwa kususa engcupheni iphothifoliyo ye-ZYN, ebe yimbangela enkulu yokukhula kusukela ekutholweni kwe-Swedish Match eyizigidi eziyizinkulungwane ezingu-16. Ingxenye yengxenye yokungabhemi emalini engenayo ingase isheshise, okungenzeka ibe ngcono iyonke amamajini uma kubhekwa inzuzo ephezulu yezikhwama ze-nicotine uma kuqhathaniswa nogwayi wendabuko.

Uma sibheka utshalomali lukaPM emikhiqizweni engabhemi ($12.5 billion kusukela ngo-2008), lokhu kugunyazwa kuqinisekisa i-pivot yabo yamasu futhi kuphakamisa amandla aqinile okusheshisa kwe-ROI. Isiqiniseko sokulawula kufanele futhi sisekele ukwanda okuningi, njengoba iphrofayili yengcuphe encishisiwe yokulawula ngokuvamile ilawula amanani aphezulu emkhakheni kagwayi.