FDA yemerera ibicuruzwa byose bya ZYN Nicotine Pouch Ibicuruzwa Kugeza ubu bigurishwa nu mukino wa Suwede muri Amerika

Incamake ：

Philip Morris International (NYSE: PM) yatangaje ko FDA yemereye ibicuruzwa byose bya ZYN nicotine, bituma ZYN iba umufuka wa nikotine wa mbere kandi wemewe muri Amerika. Uruhushya rukubiyemo ibicuruzwa 20 bitandukanye muburyohe 10 (Cool Mint, Peppermint, Spearmint, Wintergreen, Citrus, Kawa, Cinnamon, Smooth, Chill, na Menthol) muburyo bwa 3mg na 6mg.

Icyemezo cya FDA cyemera uruhare ZYN ishobora kugira mu kurengera ubuzima bw’abaturage itanga ubundi buryo bw’Abanyamerika bagera kuri miliyoni 45 bahora banywa nikotine, harimo miliyoni 30 banywa itabi. Umukino wo muri Suwede NA, ishami rya PMI, ushimangira imikorere yamamaza ishinzwe, harimo sisitemu yo kugenzura imyaka no kubuza abantu bakuru 21+. Isosiyete kandi ni umunyamuryango wa Gahunda ya We Card na TruAge® kugirango hubahirizwe imyaka igenzurwa neza.

Impuguke mu kugenzura FDA

Uruhushya rwa FDA rwo guha ZYN nicotine pouches rugaragaza amateka akomeye agenga isoko ry’isoko ry’itabi. Nibwo bwambere-uburenganzira bwa nicotine pouches, bushiraho urugero rukomeye mubyiciro byose. Kwemeza byimazeyo 20 ZYN zose zigaragaza ibimenyetso bya siyansi bifatika byerekana uruhare rwabo nkibishobora kugabanuka ku bicuruzwa by’itabi gakondo.

Amabwiriza ngenderwaho akoreshwa hano yerekana impinduka ya FDA yerekeza kuri sisitemu yo gutanga nikotine nshyashya, cyane cyane ibyerekana ingaruka nke ugereranije n’itabi ryaka. Urwego rwuruhushya - rukubiyemo uburyohe bwinshi nimbaraga za nikotine - rutanga PM inyungu nziza zo guhatanira nimbogamizi zikomeye zo kwinjira kubanywanyi.

Isesengura ry'Ubushakashatsi ku Isoko

Uru ruhushya rushimangira cyane umwanya w’isoko rya PM mu gice cyihuta cya nikotine. ZYN isanzwe itegeka imigabane igera kuri 75% mumasoko yo muri Amerika nicotine yamashashi kandi iki cyemezo cya FDA gitera umwobo mwinshi kubanywanyi. Igice kitarimo umwotsi ubu kigaragaza 38% byinjira muri PM, byerekana akamaro k’uru ruhushya.

Kubireba, isoko ya pisine ya nikotine irimo kwiyongera guturika, hamwe niterambere ryiyongera ryumwaka urenga 50%. Iri tegeko ngenderwaho rishimangira neza ubuyobozi bwa ZYN kandi ritanga PM amahirwe yambere yimuka mubyiciro bigenda bifata imigabane yisoko kubicuruzwa byitabi gakondo.

Isesengura ry'Imari

Iyi ntsinzi igenga ifite ingaruka zikomeye ku bijyanye n’imari ya PM. Uruhushya rushobora guteza akaga portfolio ya ZYN, ikaba yarabaye umushoramari ukomeye mu iterambere kuva miliyari 16 z'amadorali yaguzwe na Suwede. Uruhare rutagira umwotsi uruhare rwinjiza rushobora kwihuta, rushobora kuzamura urwego rusange bitewe n’inyungu nyinshi za pisine za nikotine ugereranije n’itabi gakondo.

Urebye ishoramari rya PM mu bicuruzwa bitarimo umwotsi (miliyari 12.5 z'amadolari kuva mu 2008), uru ruhushya rwemeza intego nyamukuru kandi rutanga imbaraga zikomeye zo kwihuta kwa ROI. Amabwiriza yizewe agomba kandi gushyigikira kwaguka kwinshi, kuko kugabanya ingaruka ziterwa ningaruka zisanzwe zitegeka agaciro gakomeye murwego rwitabi.