I-FDA igunyazisa zonke iimveliso ze-ZYN Nicotine Pouch ngoku ezithengiswa ngomdlalo waseSweden e-US.

Isishwankathelo:

UPhilip Morris International (NYSE: PM) ubhengeze ukuba i-FDA igunyaze zonke iimveliso ze-nicotine ze-ZYN ze-nicotine, okwenza i-ZYN ibe yi-pouch yokuqala kunye ne-nicotine egunyazisiweyo kuphela e-United States. Ugunyaziso lubandakanya i-20 yeemveliso ezahlukeneyo kwii-flavour ze-10 (i-Cool Mint, i-Peppermint, i-Spearmint, i-Wintergreen, i-Citrus, iKofi, i-Cinnamon, i-Smooth, i-Chill, kunye ne-Menthol) kuzo zombini i-3mg kunye ne-6mg amandla.

Isigqibo se-FDA siyayiqaphela indima enokwenzeka ye-ZYN kukhuseleko lwempilo yoluntu ngokubonelela ngeendlela ezizezinye kubantu baseMelika abamalunga nezigidi ezingama-45 abasebenzisa inikotini rhoqo, kuquka nezigidi ezingama-30 zabantu abatshayayo. I-Swedish Match NA, i-subsidiary ye-PMI, igxininisa iindlela zokuthengisa ezinoxanduva, kuquka iinkqubo zokuqinisekisa ubudala kunye nezithintelo kubantu abadala be-21+. Inkampani ikwalilungu leNkqubo ye-We Card kunye ne-TruAge® ukuqinisekisa ukuthotyelwa ngokungqongqo kokuqinisekiswa kweminyaka.

Ingcaphephe yoLawulo lwe-FDA

Ugunyaziso lwe-FDA lwezingxobo zenikotini ze-ZYN lumele inyathelo elibalulekileyo lolawulo kwimarike yeendlela ezizezinye zecuba. Olu lugunyaziso lokuqala lwengxowa yenikotini, emisela umzekelo obalulekileyo kulo lonke udidi. Ulwamkelo olupheleleyo lwazo zonke iindidi ze-ZYN ezingama-20 zibonisa ubungqina obuqinileyo bezenzululwazi obuxhasa indima yabo njengenye yeengozi ezincitshisiweyo kwiimveliso zecuba lesintu.

Isakhelo solawulo esisetyenzisiweyo apha sicebisa ukuma kwe-FDA okuguquguqukayo kwindlela entsha yokuhanjiswa kwenikotini, ngakumbi ezo zibonisa iiprofayili zomngcipheko ophantsi xa kuthelekiswa nemidiza etshayo. Umda wogunyaziso - oquka iincasa ezininzi kunye namandla enikotini - ubonelela i-PM ngenzuzo enkulu yokhuphiswano kunye nemiqobo ebalulekileyo ekungeneni kwabo bakhuphisana nabo.

Umhlalutyi woPhando lweMarike

Olu gunyaziso lomeleza kakhulu indawo yentengiso ye-PM kwicandelo lengxowa yenikotini elikhula ngokukhawuleza. I-ZYN sele iyalela malunga ne-75% yesabelo semarike kwicandelo lengxowa yenikotini yase-US kwaye le mvume ye-FDA idala umjelo omkhulu ngokuchasene nabo bakhuphisana nabo. Icandelo elingatshayiyo ngoku limele i-38% yengeniso ye-PM, iqaqambisa ukubaluleka kobuchule kolu gunyaziso.

Ngokomxholo, imakethi yesingxobo senikotini ifumana ukukhula okugqabhukileyo, kunye nezinga lokukhula elihlanganisiweyo lonyaka elingaphezulu kwama-50%. Le mvume yolawulo iqinisekisa ngokufanelekileyo isikhundla sobunkokeli be-ZYN kwaye ibonelela i-PM ngenzuzo yokuqala kudidi oluya luthatha isabelo semarike kwiimveliso zecuba lemveli.

Umhlalutyi wezezimali

Le mpumelelo yolawulo inefuthe elimandla kwinkangeleko yezemali ye-PM. Ugunyaziso lususa umngcipheko kwipotfoliyo ye-ZYN, eye yaba ngumqhubi omkhulu wokukhula ukususela kwi-16 yeebhiliyoni zeerandi zokufumana umdlalo weSweden. Igalelo lecandelo elingatshayiyo kwingeniso linokukhawulezisa, okunokubanakho ukuphucula imida xa kujongwa inzuzo ephezulu yeengxowa zenikotini xa kuthelekiswa nemidiza yesintu.

Ukujonga utyalo-mali lwe-PM kwiimveliso ezingenamsi (i-12.5 yeebhiliyoni zeedola ukususela ngo-2008), olu gunyaziso luqinisekisa i-pivot yabo yobuchule kwaye iphakamisa amandla anamandla okukhawulezisa i-ROI. Ingqiniseko yolawulo kufuneka kwakhona ixhase ukwanda okuphindaphindiweyo, njengoko iprofayili encitshisiweyo yolawulo lwengozi idla ngokuyalela amaxabiso aphezulu kwicandelo lecuba.