FDA Ivomereza Zogulitsa Zonse za ZYN Nicotine Pouch Panopa Zogulitsidwa ndi Swedish Match ku US

Chidule:

Philip Morris International (NYSE: PM) adalengeza kuti a FDA avomereza zogulitsa zonse za ZYN chikonga, ndikupangitsa ZYN kukhala thumba loyamba komanso lovomerezeka la chikonga ku United States. Chilolezocho chimakhudza zinthu 20 zosiyanasiyana pamitundu 10 (Cool Mint, Peppermint, Spearmint, Wintergreen, Citrus, Coffee, Cinnamon, Smooth, Chill, and Menthol) mu mphamvu zonse za 3mg ndi 6mg.

Lingaliro la FDA limazindikira zomwe ZYN ingagwire poteteza thanzi la anthu popereka njira zina kwa anthu pafupifupi 45 miliyoni aku America omwe amamwa chikonga pafupipafupi, kuphatikiza osuta 30 miliyoni. Swedish Match NA, othandizira a PMI, akugogomezera machitidwe otsatsa malonda, kuphatikiza machitidwe otsimikizira zaka ndi zoletsa kwa akulu 21+. Kampaniyonso ndi membala wa We Card Programme ndi TruAge® kuti awonetsetse kuti akutsata zotsimikizira zaka.

FDA Regulatory Katswiri

Chilolezo cha FDA cha matumba a chikonga cha ZYN chikuyimira gawo lalikulu pakuwongolera msika wamtundu wa fodya. Uku ndi kuvomereza koyamba kwa matumba a chikonga, zomwe zimakhazikitsa chitsanzo cha gulu lonse. Kuvomereza kwathunthu kwa mitundu yonse 20 ya ZYN kukuwonetsa umboni wamphamvu wasayansi wotsimikizira udindo wawo monga njira zochepetsera chiopsezo m'malo mwa fodya wamba.

Dongosolo loyang'anira lomwe likugwiritsidwa ntchito pano likuwonetsa momwe FDA imasinthira ku machitidwe atsopano operekera chikonga, makamaka omwe akuwonetsa mbiri yachiwopsezo chochepa poyerekeza ndi ndudu zoyaka. Kukula kwa chilolezocho - kukhudza zokometsera zingapo ndi mphamvu za chikonga - kumapatsa PM mwayi wampikisano komanso zotchinga zazikulu zolowera kwa omwe akupikisana nawo.

Market Research Analyst

Chilolezochi chimalimbitsa kwambiri msika wa PM mugawo lomwe likukula mwachangu la chikonga. ZYN ili kale ndi gawo la msika pafupifupi 75% m'gulu la thumba la chikonga ku US ndipo kuvomerezedwa ndi FDA kumapangitsa kuti pakhale mwayi wotsutsana ndi omwe akupikisana nawo. Gawo lopanda utsi tsopano likuyimira 38% ya ndalama za PM, zomwe zikuwonetsa kufunikira kwa chilolezochi.

M'mawu ake, msika wa thumba la chikonga ukukula kwambiri, kukula kwapachaka kumapitilira 50%. Chivomerezochi chikulimbitsa udindo wa utsogoleri wa ZYN ndipo chimapatsa PM mwayi wotsogolera gulu lomwe likuchulukirachulukira pamsika wa fodya wamba.

Katswiri wa Zachuma

Kupambana kumeneku kumakhudza kwambiri momwe PM amaonera zachuma. Chilolezocho chimachotsa pachiwopsezo cha ZYN, chomwe chakhala chikuyendetsa bwino kwambiri kuyambira pakupeza $ 16 biliyoni ya Sweden Match. Gawo lopanda utsi pazachuma likuyembekezeka kuchulukirachulukira, zomwe zitha kupititsa patsogolo malire chifukwa cha phindu lalikulu la matumba a chikonga poyerekeza ndi ndudu zachikhalidwe.

Kuyang'ana ndalama za PM muzinthu zopanda utsi ($ 12.5 biliyoni kuyambira 2008), chilolezochi chimatsimikizira pivot yawo ndikuwonetsa kuthekera kokulirapo kwa ROI. Kutsimikizika kwamalamulo kuyeneranso kuthandizira kukulitsa kangapo, chifukwa kuchepa kwachiwopsezo kumapangitsa kuti anthu azitha kukweza kwambiri gawo la fodya.