Chifukwa cha kuchuluka kwa chikonga chopanda utsi, matumba a chikonga alowa mwachangu pamsika wapadziko lonse lapansi chifukwa cha zabwino zake monga "zopanda utsi", "zobisika", "multi flavour", ndi "controllable chikonga". Ogula achikazi akhala gulu lofunika kwambiri m'gululi chifukwa cha zosowa zawo zapadera pazithunzi za anthu, nkhawa zaumoyo, komanso momwe amagwiritsidwira ntchito. Nkhaniyi ikuyamba pa zosowa za amayi ndikuphatikiza deta ya msika ndi kafukufuku wamaphunziro ochokera kumayiko monga UK, US, Sweden, ndi Australia kuti afotokoze bwino zoyenera ndi ubwino wa matumba a chikonga kwa amayi.