Nicotine pouch muIndia: Mikana uye Zvinetso mumisika ichiri kusimukira --Kuongorora Mamiriro Azvino uye Ramangwana reMusika weIndia Nicotine pouch.
Mumakore achangopfuura, pasi rose nicotine homwe misika yakaona kukura kwakanyanya, nemisika yakura seNorthern Europe neNorth America iri kuramba ichitungamira, ukuwo misika iri kusimukira yakaita seSoutheast Asia, Africa neIndia iri kuita "nhandare itsva" yehofori dzefodya dzemarudzi akawanda. Senyika ine vanhu vakawanda, India yakapinda zvishoma nezvishoma munzvimbo yekuona yenicotine pouch indasitiri neboka rayo rakakura revatengi uye simba rekutenga riri kukurumidza kukura. Ichi chinyorwa chinotarisa nezve mamiriro azvino emusika weIndia uye kuongorora kugona kwayo kwekusimudzira uye matambudziko.
- Mamiriro azvino emusika weIndia nicotine pouch
1. Saizi yemusika ichiri diki, asi chiyero chekukura chakakosha
Zvinoenderana nedata reChina Bhizinesi Indasitiri Research Institute, kukura kwekukura kwekugadzirwa uye kushandiswa kweIndia nicotine pouch musika muna 2023 kuchapfuura avhareji yepasi rose. Kunyangwe chiyero chese chisati chaenzaniswa nemisika yeEurope neAmerica, mwero wekukura unoratidza kugona kwakasimba. Semuyenzaniso, huwandu hwekutengesa kwechikafu chikafu (chikafu chenicotine chemazuvano) kuIndia chichawedzera nezvikamu makumi matatu kubva muzana gore negore muna 2023, iyo iri pamusoro zvikuru kupfuura kukura kwezvigadzirwa zvechikafu chechikafu.
2. Mapoka evatengi vechidiki
India ndeimwe yenyika diki pasi rose, ine vanhu vane makore 18-35 vane makore anodarika makumi matanhatu neshanu muzana ehuwandu hwevanhu. Boka iri rine kugashira kukuru kwezvigadzirwa zvitsva zvefodya senge chikafu chechikafu, uye kunyanya rinofarira mafomu ezvigadzirwa zvemhando yepamusoro (sengechikafu), uye anozviona sesarudzo dzine fashoni uye dzine hutano.
3. Mhando dzepasi rose dzinotonga, makambani emuno akamirira kusimuka
Parizvino, musika wekuIndia uzere nemakambani efodya epasi rose akaita seSwedish Match, British American Tobacco (BAT) naPhilip Morris International (PMI). Aya makambani akakurumidza kupinda mumusika kuburikidza nepamhepo e-commerce mapuratifomu uye zvitoro zviri nyore. Kusiyana neizvi, makambani emuno emuIndia haasati agadzira makwikwi makuru emhando.
II. Zvinhu zvinofambisa kukura kwemusika weIndia
1. Kuvandudzwa kwekuziva nezvehutano
Sezvo veIndia vepakati vanotarisa zvakanyanya nyaya dzehutano, fodya yechinyakare yakashoropodzwa nekuda kweutsi hwefodya uye njodzi dzegomarara. Se "imwe nzira yekuderedza kukuvadza", chikafu chenicotine chave sarudzo yevamwe vatengi kuti vashandure nekuda kwehunhu hwayo hwekusaputa uye husina tar.
2. Zvine zororo remitemo mamiriro
Kana ichienzaniswa nemutemo wakaoma wefodya muEurope neUnited States, mutemo weIndia pamusoro pezvinhu zvitsva zvinogadzirwa nefodya uchiri padanho rokuongorora. Kunyangwe dzimwe nyika dzakarambidza kushambadza kwefodya yechinyakare, nicotine pouch, sechikamu chiri kubuda, haisati yaiswa pachena muchikamu chemitero yakakwira kana kurambidzwa, zvichipa nguva yehwindo yekuwedzera musika.
3. E-commerce uye social media promotion
India ndeimwe yemisika ye e-commerce inokurumidza kukura munyika, uye nzira dzepamhepo dzave nzira yakakosha yekutengesa chikafu chikakananda. Panguva imwecheteyo, kupesvedzera kushambadzira pamapuratifomu emagariro akadai se Instagram uye TikTok kwakawedzera ruzivo rwevatengi vechidiki nezvezvigadzirwa.
III. Akasarudzika matambudziko emusika weIndia
1. Kusawirirana pakati petsika nemagariro echivanhu
Traditional kutsenga fodya (yakadai se "Gutkha") yagara yakakurumbira muIndia. Mhando iyi yechigadzirwa yakachipa uye yakadzika midzi. Nicotine pouch inoda kushandura maitiro ekushandisa kuburikidza nedzidzo yemusika, uye mutengo wekusimudzira wakakwira.
2. Njodzi dzinogona kuitika
Sezvo muitiro wenyika yose wokudzorwa kwefodya unowedzera, hurumende yeIndia ingatevera dzimwe nyika mukuunza ganhuriro dzemitero kana kuti dzokushambadza pazvigadzirwa zvitsva zvefodya. Semuenzaniso, kukura kwakanyanya kwemahomwe echikakananda kwakwezva masangano ezveutano hweveruzhinji, uye kutarisira kweramangwana kungave kwakaoma.
3. Mutengo wekunzwa nyaya
Vatengi veIndia vanonzwa zvakanyanya nemitengo. Mabhureki epasi rese echikafu chikakananda anowanzo kutengwa nemitengo yakakwira kupfuura zvigadzirwa zvefodya yechinyakare. Nzira yekudzikisa mari kuburikidza nekugadzirwa kwenzvimbo ndiyo kiyi yekuwedzera mugove wemusika.
IV. Ramangwana maitiro uye mikana mari
1. Kuputika kwehomwe yechikakananda (nicotine pouch)
Dhata repasi rose rinoratidza kuti kukura kwechikafu chenicotine kunodarika iyo yechinyakare nicotine pouch, uye kutengesa kwayo kwepasirese muna 2023 kwakawedzera ne43.5% gore negore. Musika weIndia unotarisirwa kudzokorora maitiro aya, kunyanya kukwidziridzwa kwekunaka kwakasiyana semichero nemindi.
2. Kugadzirwa kwenzvimbo uye kugadzirisa cheni
Makambani emarudzi akawanda ari kufunga nezvekutanga mabhesi ekugadzira muIndia kudzikisa mutero uye mitengo yezvinhu. Semuenzaniso, iyo Swedish brand Swedish Match yakamisa mafekitori muSoutheast Asia uye inogona kuenderera kuIndia mune ramangwana.
3. Kudzika kushambadzira kwehutano pfungwa
Nekusimbisa mavara akadai sekuti "isina kuputa" uye "kuderedza kukuvadza", chikafu chenicotine chinogona kukwezva hutano-vanoziva hutano hwepakati kirasi. Panguva imwecheteyo, kushanda pamwe nemasangano ekurapa kunogona kuwedzera kuvimbika kwechigadzirwa.
Mhedziso
Musika wekuIndia wehomwe yechikakananda wakafanana nechidimbu chejade chakamirira kuvezwa. Iyo izere nemikana, asi inodawo kubata nematambudziko akawanda mutsika, mutemo uye mutengo. Kune vanoisa mari, kurongeka kwekutanga kweketani yekugovera, kumira kwakaringana kwemapoka madiki, uye mhinduro inoshanduka kune shanduko yezvematongerwo enyika ndiyo ichave kiyi yekubudirira. Mumakore gumi anotevera, India inogona kuve injini itsva yepasi rose nicotine pouch kukura.