Isingxobo seNicotine eIndiya: Amathuba kunye noMceli mngeni kwiiMarike ezisakhulayo —-Ukuphonononga iMeko yangoku kunye nekamva leMarike yesingxobo seNicotine yaseIndiya
Kwiminyaka yakutshanje, ihlabathi isingxobo senikotini Imakethi ifumene ukukhula okugqabhukileyo, kunye neemarike ezivuthiweyo ezinje ngoMntla Yurophu kunye noMntla Merika ziqhubeka zikhokela, ngelixa iimarike ezikhulayo ezifana ne-Asia-mpuma ye-Asia, i-Afrika kunye ne-Indiya zisiba "indawo entsha yedabi" yezigebenga zecuba zamazwe ngamazwe. Njengelizwe elinabantu abaninzi, iIndiya ithe ngokuthe ngcembe yangena kwishishini le-nicotine pouch intsimi yombono kunye neqela layo elikhulu labathengi abancinci kunye namandla okuthenga akhula ngokukhawuleza. Eli nqaku liza kugxila kwimeko yangoku yemarike yaseIndiya kwaye ihlalutye amandla ayo ophuhliso kunye nemingeni.
- Imeko yangoku yemarike yesingxobo senikotini yaseIndiya
1. Ubungakanani beemarike busencinci, kodwa izinga lokukhula libalulekile
Ngokwedatha yeZiko loPhando loShishino lwaseTshayina, izinga lokukhula kwemveliso kunye nokusetyenziswa kwemarike yesingxobo senicotine yaseIndiya ngo-2023 iya kudlula umndilili wehlabathi. Nangona isikali sisonke singekathelekiswa neemarike zaseYurophu nezaseMelika, izinga lokukhula libonisa amandla anamandla. Umzekelo, umthamo wentengiso yeengxowa zenikotini (ingxowa yenikotini yanamhlanje) eIndiya iya kunyuka malunga ne-30% unyaka nonyaka ngo-2023, engaphezulu kakhulu kunesantya sokukhula kweemveliso zesingxobo senikotini.
2. Amaqela abathengi abancinci
I-Indiya lelinye lawona mazwe mancinci kwihlabathi, enabantu abaneminyaka eyi-18 ukuya kwengama-35 abangaphezulu kwe-65% yabemi bebonke. Eli qela linokwamkelwa okuphezulu kweemveliso zecuba ezitsha ezifana nesingxobo senikotini, kwaye likhetha ngokukodwa iifom zemveliso eziluncedo nezingenamsi (ezifana neengxowa zenikotini), kwaye lizithatha njengokhetho olusefashonini nolusempilweni.
3. Iimpawu zamazwe ngamazwe zilawula, iinkampani zasekhaya zilindele ukunyuka
Okwangoku, imarike yaseIndiya ilawulwa ziinkampani zecuba zamazwe ngamazwe ezifana neSweden Match, iBritish American Tobacco (BAT) kunye noPhilip Morris International (PMI). Ezi nkampani zingene ngokukhawuleza kwimarike ngamaqonga e-e-commerce e-intanethi kunye neevenkile eziluncedo. Ngokwahlukileyo koko, iinkampani zasekhaya zaseIndiya azikaqalisi ukukhuphisana ngophawu olukhulu.
II. Izinto eziqhuba ukukhula kwemarike yaseIndiya
1. Ukuphuculwa kokuqonda ngempilo
Njengoko abakumgangatho ophakathi baseIndiya benika ingqwalasela engakumbi kwimiba yezempilo, imidiza yesintu iye yagxekwa ngenxa yomsi wecuba kunye nemingcipheko yomhlaza. Njengenye "indlela yokunciphisa ingozi", isingxobo senikotini iye yaba lukhetho kubathengi abathile ukuba baguquke ngenxa yeempawu zayo ezingenamsi kunye ne-tar.
2. Umgaqo-nkqubo oyekeleleke ngokufanelekileyo
Xa kuthelekiswa nomthetho ongqongqo wecuba eYurophu naseUnited States, umgaqo-nkqubo waseIndiya ngemveliso emitsha yecuba usekwinqanaba lokuphononongwa. Nangona amanye amazwe ethintele intengiso yecuba yesiko, isingxobo senicotine, njengodidi oluvelayo, asikabandakanywa ngokucacileyo kumda weerhafu eziphezulu okanye ukuvalwa, ukubonelela ngexesha lefestile yokwandiswa kweemarike.
3. I-E-yorhwebo kunye nokukhuthazwa kweendaba zoluntu
I-Indiya yenye yezona ntengiso zikhula ngokukhawuleza ze-e-commerce kwihlabathi, kwaye amajelo e-intanethi abe yindlela ebalulekileyo yokuthengisa isingxobo senikotini. Kwangelo xesha, intengiso yeempembelelo kumaqonga ezentlalo anje nge-Instagram kunye neTikTok ikhawulezise ukuqonda kwabathengi abancinci ngeemveliso.
III. Imiceli mngeni eyodwa kwimarike yaseIndiya
1. Ungquzulwano phakathi kwenkcubeko kunye nemikhwa yokusetyenziswa kwemveli
Icuba elihlafunwayo (elifana ne "Gutkha") kudala lidumile eIndiya. Olu hlobo lwemveliso lungabizi kwaye luzinzile. Isingxobo seNicotine kufuneka sitshintshe imikhwa yokusetyenziswa ngokufundiswa kweemarike, kwaye iindleko zokunyusa ziphezulu.
2. Imingcipheko enokubakho kumgaqo-nkqubo
Njengoko inkqubo yehlabathi yokulawula icuba isanda, urhulumente waseIndiya usenokulandela amanye amazwe ekuziseni imiqathango yerhafu okanye yezibhengezo kwimveliso emitsha yecuba. Ngokomzekelo, ukukhula okuphezulu kweengxowa zenikotini kuye kwatsala ingqalelo yemibutho yezempilo kawonke-wonke, yaye ukubekwa kweliso kwixesha elizayo kunokuba ngqongqo ngakumbi.
3. Imiba yobuntununtunu bexabiso
Abathengi baseIndiya banovelwano kakhulu kumaxabiso. Iimpawu zamazwe ngamazwe zesingxobo senikotini zidla ngokuba namaxabiso aphezulu kuneemveliso zecuba lesintu. Indlela yokunciphisa iindleko ngemveliso yendawo ngundoqo ekwandiseni isabelo semarike.
IV. Iintsingiselo zexesha elizayo kunye namathuba otyalo-mali
1. Ugqabhuko-dubulo lwesingxobo senikotini (iingxowa zenikotini)
Idatha yehlabathi ibonisa ukuba izinga lokukhula kweengxowa zenikotini lidlula kakhulu elo lengxowa yenikotini yesintu, kwaye intengiso yayo yehlabathi ngo-2023 inyuke nge-43.5% unyaka nonyaka. Imarike yaseIndiya kulindeleke ukuba iphindaphinde lo mkhwa, ngakumbi ukukhuthazwa kweencasa ezahlukeneyo ezifana neziqhamo kunye neminti.
2. Imveliso yendawo kunye nokuphuculwa kwekhonkco lokubonelela
Iinkampani zamazwe ngamazwe zicinga ukuseka iziseko zemveliso eIndiya ukunciphisa amaxabiso kunye neendleko zolungiselelo. Umzekelo, iSwedish brand Match Swedish useke iifektri kuMazantsi-mpuma eAsia kwaye inokunwenwela eIndiya kwixesha elizayo.
3. Ukuthengisa nzulu imiba yezempilo
Ngokugxininisa iileyibhile ezinje ngokuthi "ukungatshayi" kunye "nokunciphisa ingozi", isingxobo senikotini sinokutsala abantu abakumgangatho ophakathi edolophini abazixhalabeleyo ngempilo. Kwangaxeshanye, ukusebenzisana namaziko ezonyango kunokonyusa ukuthembeka kwemveliso.
Ukuqukumbela
Imarike yesingxobo senikotini yaseIndiya ifana neqhekeza lejeyidi elilindele ukukrolwa. Izele ngamathuba, kodwa ikwafuna ukujongana nemingeni emininzi yenkcubeko, umgaqo-nkqubo kunye nexabiso. Kubatyali-mali, ukucwangciswa kwangaphambili kwekhonkco lokubonelela, ukubeka indawo echanekileyo yamaqela amancinci, kunye nokuphendula okuguquguqukayo kwiinguqu zomgaqo-nkqubo kuya kuba ngundoqo kwimpumelelo. Kwiminyaka elishumi ezayo, iIndiya inokuba yinjini entsha yokukhula kwesingxobo senikotini kwihlabathi.