Kungani imibuthano yamanje yemfashini yaseYurophu neyaseMelika ithanda ukubamba ugwayi emlonyeni?
Eminyakeni emibili edlule, uma uphequlule i-TikTok noma ulandele abahleli bezitayela base-Europe nabaseMelika ku-Ins, kungenzeka ukuthi uqaphele imininingwane: abantu abaningi babambe isikhwama esimhlophe emlonyeni noma imbiza encane ekhanyelayo esandleni sabo, bekhuluma futhi bethatha izithombe phambi kwekhamera ngezwi elipholile, namagama-ncazo athi "bumping" noma "zinned out".
Eminyakeni emibili edlule, uma uphequlule i-TikTok noma ulandele abahleli bezitayela base-Europe nabaseMelika ku-Ins, kungenzeka ukuthi uqaphele imininingwane: abantu abaningi babambe isikhwama esimhlophe emlonyeni noma imbiza encane ekhanyelayo esandleni sabo, bekhuluma futhi bethatha izithombe phambi kwekhamera ngezwi elipholile, namagama-ncazo athi "bumping" noma "zinned out".
Lolu akulona uhlobo olusha lwe-lipstick, futhi akulona uhlobo oluthile lwebhokisi lefloss lamazinyo eliyinqaba.
Ibizwa nge-Nicotine Pouch, evame ukubizwa ngokuthi 'ukubhema emlonyeni'.
Kusukela ku-Nordic Old Man kuya ku-LA Cool Guy: I-Evolution of Smoking in the Mouth
Eqinisweni, ugwayi odluliselwa ngomlomo awumusha. I-prototype yayo, i-Snus, ibilokhu idumile eSweden naseNorway amashumi eminyaka, isebenzisa ugwayi omanzi okudingeka ubhajwe phakathi kwezinsini nezindebe ukuze ukhiphe i-nicotine. Inguqulo eseyaduma emibuthanweni yemfashini yaseYurophu naseMelika manje inguqulo ethuthukisiwe engenantuthu kanye nengenagwayi, futhi izinhlobo eziningi zemikhiqizo sezizuze "i-nicotine engenantuthu", efana nomuzwa "obambele ushukela".
Le mbiza encane ebanjwe emlonyeni ngokuhlekisa ibizwa ngokuthi "i-mental fidget spinner" yintsha, engaqabula futhi ibonakale "i-street punk". Ku-SOHO e-New York, i-Shoreditch e-London, noma i-Melrose e-LA, ukubamba usikilidi emlonyeni sekuvele kuyingxenye yokubukeka, njengezicathulo eziwugqinsi ezinesoli, izibuko zelanga ze-Y2K, namabhantshi omjaho wakudala.
Kungani imboni yezemfashini yavele yayithanda?
- 'Indlela yekhanda phezulu' yokukhulula izandla
"Isiko eliphansi phezulu" langaphambili lalithembele ekubhemeni nogwayi we-elekthronikhi, kodwa lokho kwakudinga ukubasa umlilo, ukukhipha intuthu, nokuthola indawo. Emadolobheni alawulwa ugwayi kakhulu aseYurophu naseMelika, lokhu kancane kancane sekuphenduke 'ukuziphatha okukhathazayo'. Futhi ukubamba usikilidi emlonyeni ngaphandle kokukhanyisa, ukubhema, noma ukuwukhipha umoya kulula njengokubamba ushingamu.
- "Izimpawu zokuvukela" ezibukeka kangcono
Isiko elivamile liwuhlobo lokuvukela. I-skateboarding, i-graffiti, izingubo ezisebenzayo, ama-tattoos... konke kwakungamasiko abandlululwa. Kodwa ukuthambekela kukagwayi we-elekthronikhi sekwehlile, futhi abakhiqizi abasha badinga 'ukubukeka komkhuba omubi' okusha. Ukubhema emlonyeni kuhlangabezana ngokuphelele nalesi sidingo:
☺ Ayicasuli (akukho ntuthu)
☺ Izimfanelo zomphakathi eziqinile ("Usebenzise amamiligremu amangaki?" "Mangaki amaphilisi owaphuze namuhla?")
☺ Idizayini yokupakisha iyimfashini kakhulu (i-ZYN, i-VELO, i-Rogue yonke inemiklamo ehlangene)
☺ Isithombe sibukeka sisihle (okuhlanganisa nekhona lomlomo eligoqekile, nokusikisela kwe-Y2K Cyberpunk vibe)
- Ukudayiswa kosaziwayo: Ubani oshayela lo mkhuba?
- U-Josh Brolin (odlale u-Thanos ku-"The Avengers") uvume ku-podcast ukuthi usebenzisa ugwayi we-ZYN usuku lonke futhi "akawukhiphi ngisho nalapho elele", eguqule ngokuqondile "ukulutheka" ilebula yesitayela sensizwa eqinile.
- URobert F. Kennedy Jr., Omunye wabangenele ukhetho lobumongameli e-United States wafaka isinyenyela usikilidi emlonyeni ngesikhathi sokuqulwa kwecala leSigele, esathathwa ngekhamera futhi sasakazeka ngokushesha. Wonke umuntu wathi, “Ngakho-ke nomongameli uyabhuza
- UJamie Vardy, izihlabani zebhola lase-England nazo zike zabanjwa zisebenzisa ugwayi ngenkathi zidlala, zaze zaphumela obala zasho ukuthi lokho kubenza “bakhululeke futhi bagxile kakhulu”.
I-Diplo, i-Lil Yachty, i-Post Malone kanye nabanye abaculi bavame ukuyisebenzisa ngasese, okuthi, kuhlanganiswe nesitayela sabo se-retro saseMelika, kumane nje "kuyinto ephathekayo".
Laba bantu ngokuyisisekelo bangamandla aqhuba i-TikTok, imithombo yezindaba esemfashinini, nesiko elivamile, eliguqula ngokuqondile umqondo 'wento eyasungulwa ngabasebenzi baseSweden' ibe 'i-artifact yezenhlalo ye-Generation Z'.
Ingabe 'ingenye indlela enempilo' noma 'ukulutheka okusha'?
Ekugcineni, isewumkhiqizo oqukethe i-nicotine.
Umnyombo wawo usewumlutha
Abanye abasebenzisi baveze ukuthi baqale njengoshingamu, kodwa ngephutha bashintsha besuka “kumaphilisi ama-2 ngosuku” baya “kumaphilisi ayi-12 ngosuku”. Abanye abantu, njengoJosh Brolin, baze balale nayo.
Kodwa-ke, abantu abaningi ababevame ukubhema baye babika ngempumelelo ukuyeka ukubhema noma ukuyisebenzisa njenge "vitamin yengqondo" ngesikhathi somsebenzi.
Ngokufigqiwe:
Ukubhema emlonyeni "i-oral nicotine patch" edumile phakathi kwabatshali be-trendseters, futhi kuyisiphepho senhlalo "yezinye izindlela ezinempilo".
Ungakubheka "njengesiphuzo esisebenzayo esisebenzayo" noma "uhlobo olusha lokuluthwa ugwayi".