Kodi nchifukwa ninji anthu amakono a mafashoni ku Ulaya ndi ku America amakonda kunyamula ndudu pakamwa pawo?

M'zaka ziwiri zapitazi, ngati mudasakatula TikTok kapena kutsatira ochita mayendedwe aku Europe ndi America pa Ins, mwina mwazindikira zambiri: anthu ambiri ali ndi chikwama choyera pakamwa pawo kapena mtsuko wawung'ono wowonekera m'manja mwawo, akulankhula ndikujambula zithunzi kutsogolo kwa kamera ndi mawu oziziritsa, ndi mawu oti "kugunda" kapena "zina".

M'zaka ziwiri zapitazi, ngati mudasakatula TikTok kapena kutsatira ochita mayendedwe aku Europe ndi America pa Ins, mwina mwazindikira zambiri: anthu ambiri ali ndi chikwama choyera pakamwa pawo kapena mtsuko wawung'ono wowonekera m'manja mwawo, akulankhula ndikujambula zithunzi kutsogolo kwa kamera ndi mawu oziziritsa, ndi mawu oti "kugunda" kapena "zina".

Uwu si mtundu watsopano wa lipstick, komanso si bokosi lachilendo la mano.

Amatchedwa Nicotine Pouch, yomwe nthawi zambiri imatchedwa 'kusuta pakamwa'.

Kuchokera ku Nordic Old Man kupita ku LA Cool Guy: Chisinthiko cha Kusuta Mkamwa

Ndipotu fodya wamkamwa si wachilendo. Mtundu wake, Snus, wakhala wotchuka ku Sweden ndi Norway kwa zaka makumi ambiri, pogwiritsa ntchito fodya wonyowa yemwe amafunika kumuyika pakati pa mkamwa ndi milomo kuti atulutse chikonga. Mtundu womwe watchuka kwambiri m'mafashoni aku Europe ndi America tsopano ndi mtundu waulere wopanda utsi komanso wopanda fodya, ndipo mitundu yambiri yapeza "chikonga chosasuta", chomwe chili ngati "cholowa m'malo mwa shuga".

Mtsuko waung'ono uwu womwe umasungidwa pakamwa moseketsa umatchedwa "mental fidget spinner" ndi achinyamata, omwe amatha kutsitsimula komanso kuwoneka ngati "punk yamumsewu". Pa SOHO ku New York, Shoreditch ku London, kapena Melrose ku LA, kunyamula ndudu pakamwa ndi kale gawo la maonekedwe, monga nsapato zolimba, magalasi a Y2K, ndi jekete zothamanga.

N'chifukwa chiyani makampani opanga mafashoni anagwa mwadzidzidzi?

1. Njira ya 'mutu mmwamba' yomasula manja

"Chikhalidwe chapamwamba" cham'mbuyo chidadalira kusuta ndi ndudu zamagetsi, koma izi zimafuna kuyatsa moto, kutulutsa utsi, ndi kupeza malo. M’mizinda yolamulidwa ndi kusuta kwambiri ya ku Ulaya ndi America, izi zakhala ‘khalidwe lovutitsa’ pang’onopang’ono. Ndipo kunyamula ndudu pakamwa popanda kuyatsa, kusuta, kapena kutulutsa mpweya ndikosavuta ngati kunyamula chingamu.

2. Kuwoneka bwino "zizindikiro zopanduka"

Chikhalidwe chamakono kwenikweni ndi mtundu wa kupanduka. Skateboarding, graffiti, zovala zogwirira ntchito, zojambulajambula ... zonse zinali zikhalidwe zoletsedwa. Koma chizolowezi cha ndudu zamagetsi chatsika, ndipo oyambitsa zatsopano amafunikira 'mawonekedwe oyipa' atsopano. Kusuta m'kamwa kumakwaniritsa bwino izi:

☺ Osakwiyitsa (osasuta)

☺ Makhalidwe amphamvu ("Munagwiritsa ntchito mamiligalamu angati?" "Kodi mwamwa mapiritsi angati lero?")

☺ Kapangidwe kazonyamula ndi kotsogola kwambiri (ZYN, VELO, Rogue onse ali ndi mapangidwe olumikizana)

☺ Chithunzichi chikuwoneka bwino (kuphatikiza ngodya yopindika ya pakamwa, ndi kamvekedwe ka Y2K Cyberpunk vibe)

3. Kugulitsa anthu otchuka: Ndani akuyendetsa izi?

• Josh Brolin (yemwe adasewera Thanos mu "The Avengers") adavomereza mu podcast kuti amagwiritsira ntchito ndudu za ZYN tsiku lonse ndipo ngakhale "samazitulutsa ngakhale akagona", kutembenuza mwachindunji "kuledzera" kukhala chizindikiro chovuta.
• Robert F. Kennedy Jr., M'modzi mwa oimira pulezidenti ku United States anaika ndudu mobisa m'kamwa mwake pamlandu wa Senate, womwe unajambulidwa pa kamera ndipo nthawi yomweyo unafalikira. Aliyense adati, "Ndiye Purezidenti nawonso amangolankhula
• Jamie Vardy, osewera mpira wachingelezi adagwidwanso akusuta fodya akusewera, ndipo adanenanso poyera kuti zimawapangitsa kukhala "omasuka komanso okhazikika".

Diplo, Lil Yachty, Post Malone ndi oimba ena nthawi zambiri amagwiritsa ntchito mwachinsinsi, zomwe, kuphatikiza ndi kalembedwe kawo ka retro ku America, zimangokhala "chowonjezera".

Anthu awa kuphatikiza ndiye omwe amatsogolera TikTok, zofalitsa zamakono, komanso chikhalidwe chodziwika bwino, akusintha mwachindunji lingaliro la 'chinachake chopangidwa ndi ogwira ntchito aku Sweden' kukhala 'chinthu chamtundu wa Generation Z'.

Kodi ndi 'njira ina yathanzi' kapena 'chizoloŵezi chatsopano'?

Pamapeto pake, akadali chikonga chokhala ndi mankhwala.

Chiyambi chake chikadali chizolowezi

Ogwiritsa ntchito ena anena kuti adayamba ngati chingamu, koma mwangozi asintha kuchoka pa "mapiritsi awiri patsiku" kukhala "mapiritsi 12 patsiku". Anthu ena, monga Josh Brolin, amagona nawo.

Komabe, anthu ambiri omwe kale ankasuta adanenanso kuti anasiya kusuta fodya kapena kugwiritsa ntchito ngati "vitamini ya m'maganizo" panthawi ya ntchito.

Powombetsa mkota:

Kusuta m'kamwa ndi "chikonga cham'kamwa" chodziwika bwino pakati pa achinyamata ochita masewera olimbitsa thupi, komanso ndi chikhalidwe chamkuntho cha "zaumoyo".

Mutha kuziwona ngati "chakumwa chodziwika bwino" kapena "mtundu watsopano wokonda kusuta".