Mabviro: Kubva kufodya yekare kusvika muhomwe dzemazuva ano dzisina hutsi
1. Tsika yefodya yekutsenga muNorthern Europe
Kutaura nyaya kunofanirwa kutanga kubva kuNorthern Europe. Muzana remakore rechi19, vashandi vekuSweden vakatanga kutsenga fodya yeko (snus) - chigadzirwa chefodya chakanyorova chakaiswa pasi pemuromo wepamusoro uye chisati chabatidzwa - kuti varambe vakamuka muchando. Iyi nzira inodzivirira mirazvo yakavhurika uye utsi panguva yekusvuta, uye zvakare inobvumira kureba uye kutsetseka nicotine kuburitswa.
2. Shanduko kuenda ku'isina kuputa'
Muchikamu chechipiri chezana remakore rechi20, kufamba kwehutano hweveruzhinji kwakabuda, uye vanhu vazhinji vaitarisira kubvisa tara uye utsi mumashizha efodya. Makambani emishonga ari kuyedza kugadzira nicotine dzimwe nzira dzakaita sekutsenga chingamu nezvigamba, asi zvakadaro hazvigone kuzadzisa zvinodiwa zve "social" uye "mhemberero". Saka, vagadziri vakadzora pfungwa dzavo kumashure uye kuvanza kweSnus - panguva ino, vaida kubvisa fodya uye kusiya nicotine uye kuravira.
2, Evolution: Chigadzirwa Innovation uye Market Kurima
1. Miedzo yemvura yekutanga (2000-2015)
Mukutanga kwema2000, vashoma vagadziri veEuropean vakatanga batch rekutanga re "nicotine pouches", yaive nenicotine munyu, tambo dzezvirimwa, uye zvinonhuwirira. Kunyangwe iyo pfungwa iri novel, haina kufarirwa zvakanyanya nekuda kwekuravira kwayo kumwe chete uye kusaenzana kwenicotine kuburitswa.
2. Kupinda kwakakura uye formula upgrade (2015-2019)
Kunenge muna 2015, makambani makuru efodya muSweden, akadai seSwedish Match, akavandudza mafomula avo nekugadzirisa pH kukosha kuita kuti nicotine ibudiswe zvakanaka; Isai huni fiber substrate nekunaka kuri nani; Uye gadzira zvinonaka zvakasiyana-siyana semindi, muchero, kofi, nezvimwewo. Panguva imwecheteyo, vakatanga kutaurirana nemasangano anodzora muEurope neNorth America kugadzira nzira yekunyoresa zviri pamutemo.
3, Kuputika kwekukura mushure me2020: Madhiraivha mana makuru 1. Kudzorwa kwefodya nekumanikidzwa kwehutano hweveruzhinji Misika yakawanda pasi rose yakasimbisa mitemo yekupisa fodya muna 2020- kukwidza mutero, kurambidza kuputa munzvimbo dzinogara veruzhinji, uye kusimudzira yambiro dzekurongedza. Mukupesana, nicotine mapaketi anoonekwa se "kukuvadza kudzikisa zvigadzirwa" nedzimwe nyika nekuda kwe "isina utsi" uye "tar isina" hunhu, uye vakagamuchira mutemo wakasununguka.
2. Kuziva nezvehutano nekusimudzira kushandiswa
Vatengi vanowedzera vanoda kubvisa zvinokuvadza zveutsi hwefodya pamapapu avo uye avo vakavapoteredza, asi havagoni kuita pasina nicotine. Nicotine pouch inoenzanisa kudiwa kwe "kuedza kurega kusvuta" nekudiwa kwe "social nicotine" - haina kunhuwa kwehutsi, haina fodya, uye iri nyore kutakura.3. Zviteshi uye Capital Distribution yeMakambani Makuru
Hofori huru dzefodya dzakaita seBritish American Tobacco BAT naPhilip Morris PMI vakaisa mari yavo kana kutanga mabhurendi avo (eg ZYN, VELO). Ivo vanoshandisa yavo yepasirese yekugovera network uye bhajeti rekushambadzira kukurumidza kuparadzira zvigadzirwa zvavo kuzvitoro zviri nyore, e-commerce, uye social media.