ʻO ka mākeke ʻeke nicotine o South Korea ma ka cusp: nā manawa hou ma lalo o nā māhele kulekele a me nā hoʻonui ʻai
Ⅰ. Kūlana kūʻai: i ka pae mua, hoʻomaka ka hiki ke puka mai
ʻOiai ka South Korea ʻeke nikotineKe kū nei ka mākeke i kona wā kamaliʻi, ʻo kona hiki ke ulu i ka nānā honua.
Ka wehe ʻana o nā kulekele a me ka komo ʻana o nā kapena haole: I nā makahiki i hala iho nei, ua ʻae ʻo South Korea i nā kulekele e like me ka Foreign Investment Promotion Act i hoʻoponopono ʻia e hāʻawi i nā ʻauhau ʻauhau no nā ʻoihana kālā ʻē aʻe (e like me ka hoʻokuʻu ʻana i ka ʻauhau ʻoihana no nā makahiki ʻekolu o ka e-commerce cross-border).
Koi ʻokoʻa o nā mea kūʻai aku: ʻO ka heluna ʻōpio o South Korea (ma lalo o 30 mau makahiki) ua ʻae nui ʻia i nā mea kūʻai aku hou. Wahi a ka ʻikepili mai 2025, ʻoi aku ka nui o ka mākeke e-commerce o South Korea ma mua o US $ 170 biliona, a ʻo ka ulu ʻana o ka nani, home akamai a me nā ʻano ʻē aʻe e ʻoi aku ma mua o 40%, e hāʻawi ana i kahi kahua mākeke no nā sub-category e like me ka nicotine pouch.
ʻO nā mea maikaʻi o ke kahawai ʻaʻohe duty-free: ʻO ka mākeke ʻauhau ʻole o South Korea he hapakolu o ka huina o ka honua, a ʻo ke kūʻai ʻana o nā hale kūʻai dute-free ma ke kūlanakauhale ʻoi aku ka nui o 81%. E lilo paha kēia kahawai i wahi komo nui no ka ʻeke nicotine e hiki aku ai i nā mākaʻikaʻi honua.
Ⅱ. Nā mea hoʻokele: nā kulekele, logistic a me nā hana kūloko
1. Hoʻokuʻu ʻia o nā māhele kulekele
Ua hōʻemi nui ke aupuni o South Korea i nā kumukūʻai hana ʻoihana ma o nā ʻauhau ʻauhau (e like me ka hōʻemi ʻana o 50% o ka ʻauhau kālā) a me ke kulekele "hoʻihoʻi ʻauhau ma ka haʻalele ʻana" no ka e-commerce cross-border, e huki ana i nā hui haole e hoʻopaʻa inoa i nā hui kūloko.
2. Hoʻomaikaʻi i nā ʻōnaehana logistic
ʻO ka "12-hola pōʻai hoʻokele waiwai" ma waena o Kina a me South Korea ua hoʻohālikelike ʻia (e like me ka moku Weihai-Incheon express), a ua hoʻopōkole ʻia ka manawa hoʻomaʻemaʻe dute e 60%. Hiki i nā ʻoihana ke hoʻohana i ke kumu hoʻohālike "South Korean warehouse + Chinese supply chain", e hōʻemi ana i nā kumukūʻai logistic e 25%, e kōkua ana i ka ʻeke nicotine e komo pono i ka mākeke South Korea.
3. Hoʻolālā kālepa kūloko
ʻOi aku ka nui o ke komo ʻana o ka e-commerce ma South Korea ma mua o 53%. Ua komo nā māka Kina i nā paepae e like me Temu a me AliExpress ma o nā hui kūloko, i hui pū ʻia me ke kālepa KOL a me nā mea hoʻolaha kaulana, me ka piʻi ʻana o ka mea hoʻohana o 7.9% a me ka helu hoʻololi o 15%.
Ⅲ. Nā pilikia a me nā pilikia: Noho pū ka hoʻoponopono a me ka hoʻokūkū
ʻAʻole maopopo ka hoʻoponopono: ʻAʻole i wehewehe piha ʻia nā lula o South Korea e pili ana i nā huahana paka hou, a pono mākou e makaʻala i nā ʻano kulekele e hiki mai ana, e like me ka hōʻoia ʻana i ke kaiapuni, ka palapala KC a me nā koi ʻē aʻe.
Hoʻokūkū nui honua: Ua hopu nā hui lehulehu e like me Philip Morris International a me British American Tobacco i ka mākeke ma o ka loaʻa ʻana a i ʻole nā huahana i hoʻomohala ʻia. Pono nā hui kūloko e hoʻolalelale i ka hoʻomaikaʻi ʻana i ka ʻenehana (e like me ka ʻenehana nicotine hoʻokuʻu lohi) no ka hoʻokō ʻana i ka hoʻokūkū.
Ⅳ. Nā ʻano o ka wā e hiki mai ana: Ke Koi Ola a me ka Hoʻolālā honua
Nalu Hoʻohana Ola: Ua piʻi nui nā mea kūʻai mai Korea i nā mea ʻē aʻe o ka paka liʻiliʻi, a ua ulu nui ka ʻeke nicotine me ka uahi ʻole a me ke kākā (ʻoi aku ka nui o nā ʻeke nicotine). I ka makahiki 2023, e piʻi aʻe ka kūʻai ʻana o nā ʻeke nicotine hou i ka 61.1% i kēlā me kēia makahiki.
Global Supply Chain Integration: Ma ke ʻano he hub ma Northeast Asia, hiki i South Korea ke hilinaʻi i ka China-South Korea Free Trade Agreement a me RCEP e lilo i kumu puna no ka snus e hoʻomālamalama i nā mākeke Iapana, Korea a me Asia Hema.
Manaʻo ulu no 2030: Manaʻo ʻia ka mākeke pouch nicotine honua e hōʻea i US $ 23.6 biliona, me ka nui o ka ulu ʻana o ka makahiki he 35.8%. Hiki i ka mākeke Korea ke hoʻohana i kēia manawa kūpono e lilo i pole ulu i ka ʻāina ʻo Asia-Pacific.
Ⅴ. Nā hana i paipai ʻia no nā ʻoihana
1. E hoʻokō mua: E hoʻopaʻa mua i ka hoʻopaʻa inoa ʻana o kahi hui hui hui (ke kapikala i hoʻopaʻa inoa ʻia he 100 miliona won), hoʻonoho i kahi luna ʻelele Korea, a holo koke i ka palapala hōʻoia KC.
2. Ka ho'ololi 'ana i ke kahawai: E ho'ohui i nā paepae e-commerce ma waena o nā palena (e like me Coupang), nā hale kū'ai duty-free a me ka e-commerce ola e hana i kahi pūnaewele kū'ai omni-channel.
3. Nā hana hou kūloko: E hoʻomohala i nā mea ʻono e kūpono i nā makemake o nā mea kūʻai aku o Korea (e like me nā mea kanu a me nā ʻono huaʻai), a hoʻohana i nā hui MCN kūloko e aʻo i nā heleuma ʻelua e hoʻoikaika i ka ʻike brand.
Ka hopena
Aia ka mākeke pouch nicotine Korea ma ke kikowaena o nā māhele kulekele, ka hoʻonui ʻai ʻana a me ka hoʻolālā honua. ʻOiai ke mau nei nā pilikia, me kāna pūnaewele logistic maikaʻi, nā hui mea kūʻai aku ʻōpio a me nā pōmaikaʻi o ka channel duty-free, hiki i kēia ala ke lilo i "puka gula" aʻe no nā māka Kina e hele i waho.