Isoko rya nikotine yo muri Koreya yepfo ku isonga: amahirwe mashya mu nyungu za politiki no kuzamura ibicuruzwa
Ⅰ. Imiterere yisoko: mubyiciro byambere, ubushobozi butangiye kwigaragaza
Nubwo Koreya yepfo nikotineisoko iracyari mu ntangiriro, ubushobozi bwayo bwo gukura bwakuruye isi yose.
Gufungura politiki no kwinjiza imari y’amahanga: Mu myaka yashize, Koreya yepfo yafashe politiki nk’itegeko ryavuguruwe ry’iterambere ry’ishoramari ry’amahanga kugira ngo ritange imisoro ku bigo biterwa inkunga n’amahanga (nko gusonerwa imisoro y’amasosiyete mu myaka itatu ya mbere y’ubucuruzi bwambukiranya imipaka), bikurura ibigo birimo ibirango by’Ubushinwa kohereza vuba mu kwandikisha amasosiyete yo muri Koreya yepfo.
Abaguzi banyuranye bakeneye: Urubyiruko rwo muri Koreya yepfo (munsi yimyaka 30) rwakira cyane ibicuruzwa bishya. Nk’uko imibare yo mu 2025 ibigaragaza, ingano y’isoko rya e-ubucuruzi rya Koreya yepfo izarenga miliyari 170 z’amadolari y’Amerika, naho umuvuduko w’ubwiza, inzu y’ubwenge n’ibindi byiciro uzarenga 40%, utange umusingi w’isoko ku byiciro bito nka pisine ya nikotine.
Inyungu zidafite umusoro: Isoko rya Koreya yepfo ridafite imisoro rifite kimwe cya gatatu cyumubare wisi yose, kandi kugurisha amaduka adasoreshwa mumujyi bingana na 81%. Uyu muyoboro urashobora guhinduka ahantu h'ingenzi kugirango umufuka wa nikotine ugere kuri ba mukerarugendo mpuzamahanga.
Ⅱ. Impamvu zo gutwara: politiki, ibikoresho n'ibikorwa byaho
1. Kurekura inyungu zinyungu za politiki
Guverinoma ya Koreya y'Epfo yagabanije cyane amafaranga yo gukora mu bigo binyuze mu gutanga imisoro (nko kugabanya 50% ku musoro ku nyungu) na politiki yo "gusubizwa imisoro iyo imaze kugenda" kuri politiki y’ubucuruzi bwambukiranya imipaka, bikurura amasosiyete y’amahanga kwandikisha ibigo byaho.
2. Kuzamura ibikorwa remezo
"Uruzinduko rw'amasaha 12" hagati y'Ubushinwa na Koreya y'Epfo rwashizweho (nk'ubwato bwihuta bwa Weihai-Incheon), kandi igihe cyo gukuraho gasutamo cyagabanijweho 60%. Ibigo birashobora gukoresha icyitegererezo "ububiko bwa koreya yepfo + urwego rwogutanga abashinwa", kugabanya ibiciro byibikoresho 25%, bifasha umufuka wa nikotine kwinjira mumasoko ya koreya yepfo neza.
3. Ingamba zo kwamamaza zaho
Igipimo cyinjira muri e-ubucuruzi nzima muri Koreya yepfo kirenga 53%. Ibirango by'Abashinwa byinjiye mu mbuga nka Temu na AliExpress binyuze mu masosiyete yaho, bifatanije no kwamamaza KOL no kwemeza ibyamamare, hamwe n'ubwiyongere bw'abakoresha bungana na 7.9% naho ihinduka rya 15%.
Ⅲ. Inzitizi n'ingaruka: Kugenga no guhatanira kubana
Kutamenya neza amategeko: Amabwiriza ya Koreya yepfo ku bicuruzwa bishya by’itabi ntarasobanurwa neza, kandi dukeneye kwita ku byerekezo bya politiki biri imbere, nko kwemeza ibidukikije, icyemezo cya KC n'ibindi bisabwa kubahiriza.
Amarushanwa mpuzamahanga akomeye: Amasosiyete mpuzamahanga nka Philip Morris International na Tobacco y'Abanyamerika y'Abanyamerika yafashe isoko binyuze mu kugura cyangwa ibicuruzwa byateje imbere. Ibigo byaho bigomba kwihutisha kuzamura ikoranabuhanga (nka tekinoroji ya nikotine irekura buhoro) kugirango ihangane namarushanwa.
Ⅳ. Ibizaza: Ibisabwa bizima hamwe nuburyo rusange
Umuhengeri ukoreshwa neza: Abaguzi b’Abanyakoreya bafite ubwiyongere bukabije bw’itabi ryangiza cyane, kandi umufuka wa nikotine utarimo umwotsi kandi udafite itabi (cyane cyane nicotine). Mu 2023, kugurisha imifuka ya nikotine igezweho ku isi biziyongera 61.1% umwaka ushize.
Kwishyira hamwe kw'isi yose: Nka ihuriro mu majyaruguru y'uburasirazuba bwa Aziya, Koreya y'Epfo irashobora kwishingikiriza ku masezerano y’ubucuruzi y’Ubushinwa na Koreya yepfo na RCEP kugira ngo ibe isoko y’isoko yo gukwirakwiza amasoko y’Ubuyapani, Koreya n’Amajyepfo y’Amajyepfo ya Aziya.
Iterambere ry’iterambere mu 2030: Biteganijwe ko isoko ry’isakoshi ya nikotine ku isi rizagera kuri miliyari 23.6 z’amadolari y’Amerika, hamwe n’ubwiyongere bw’umwaka buri mwaka bwa 35.8%. Isoko rya koreya rishobora gukoresha ayo mahirwe kugirango ribe inkingi yiterambere mu karere ka Aziya-Pasifika.
Ⅴ. Basabwe ibikorwa kubigo
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3. Guhanga udushya: Gutezimbere uburyohe bwujuje ibyifuzo byabaguzi ba koreya (nkibimera byimbuto nimbuto), kandi ukoreshe ibigo bya MCN byaho uhugura inanga zindimi ebyiri kugirango ushimangire kumenyekanisha ibicuruzwa.
Umwanzuro
Isoko ry'isakoshi ya nikotine yo muri Koreya iri mu masangano y'inyungu za politiki, kuzamura imikoreshereze n'imiterere y'isi. Nubwo imbogamizi zikiriho, hamwe numuyoboro wogukora neza, amatsinda yabaguzi hamwe ninyungu zidafite umusoro, iyi nzira irashobora guhinduka "idirishya rya zahabu" rikurikira ibicuruzwa byabashinwa bajya mumahanga.