Imakethe yesikhwama se-nicotine yaseNingizimu Korea ekuvuthweni: amathuba amasha ngaphansi kwezabelo zenqubomgomo kanye nokuthuthukiswa kokusetshenziswa
Ⅰ. Isimo semakethe: esigabeni sokuqala, amandla aqala ukuvela
Nakuba iSouth Korean isikhwama se-nicotineimakethe isaqala, amandla ayo okukhula adonse ukunaka emhlabeni jikelele.
Ukuvuleleka kwenqubomgomo kanye nokungena kwezimali zakwamanye amazwe: Eminyakeni yakamuva, i-South Korea yamukele izinqubomgomo ezifana noMthetho Obuyekeziwe Wokutshalwa Kwezimali Zangaphandle ukuze kuhlinzekwe ukukhululwa enteleni kumabhizinisi axhaswe ngemali yangaphandle (njengokungakhokhi intela yebhizinisi yeminyaka emithathu yokuqala ye-e-commerce ewela imingcele), eheha izinkampani ezihlanganisa nemikhiqizo yaseShayina ukuthi ziyisebenzise ngokushesha ngokubhalisa izinkampani zaseNingizimu Korea.
Isidingo sabathengi esihlukahlukene: Isibalo sabantu abasha baseNingizimu Korea (abaneminyaka engaphansi kwengama-30) bamukelekile kakhulu izimpahla ezithengwayo. Ngokusho kwedatha evela ku-2025, usayizi wemakethe ye-e-commerce yaseNingizimu Korea uzodlula ama-US $ 170 billion, futhi izinga lokukhula lobuhle, ikhaya elihlakaniphile nezinye izigaba lizodlula ama-40%, okuhlinzeka ngesisekelo semakethe sezigaba ezincane ezifana nesikhwama se-nicotine.
Izinzuzo zesiteshi ezingakhokhiswa imali: Imakethe yaseNingizimu Korea ingakhokhiswa intela ingxenye eyodwa kwezintathu yomhlaba wonke, futhi ukuthengiswa kwezitolo ezingakhokhiswa intela edolobheni kubiza cishe u-81%. Lesi siteshi singase sibe indawo ebalulekile yokungena yesikhwama se-nicotine ukuze sifinyelele izivakashi zamazwe ngamazwe.
Ⅱ. Izici zokushayela: izinqubomgomo, ukuhleleka kanye nemisebenzi eyenziwe yasendaweni
1. Ukukhishwa kwezabelo zenqubomgomo
Uhulumeni waseNingizimu Korea uzehlise kakhulu izindleko zokusebenza kwezinkampani ngezinxephezelo zentela (ezifana nokwehliswa kwentela engenayo ngo-50%) kanye nenqubomgomo "yokubuyisela intela ekuhambeni" yokuhweba nge-inthanethi okuwela imingcele, eheha izinkampani zangaphandle ukuthi zibhalise izinkampani zasendaweni.
2. Ukuthuthukiswa kwengqalasizinda yezokuthutha
"Umjikelezo wezomnotho wamahora angu-12" phakathi kwe-China neNingizimu Korea usushintshile (njengomkhumbi we-Weihai-Incheon express), futhi isikhathi sokuvunyelwa kwentela sifinyezwe ngo-60%. Amabhizinisi angakwazi ukusebenzisa imodeli "yendlu yokugcina impahla yaseNingizimu Korea + ye-Chinese supply chain", enciphisa izindleko zempahla ngo-25%, esiza isikhwama se-nicotine ukuthi singene emakethe yaseNingizimu Korea kahle.
3. Isu lokumaketha lendawo
Izinga lokungena le-e-commerce ebukhoma eSouth Korea lidlula ama-53%. Imikhiqizo yaseShayina ingene ezinkundleni ezifana neTemu ne-AliExpress ngezinkampani zasendaweni, ezihlanganiswe nokukhangisa kwe-KOL nokuvumela kosaziwayo, ngezinga lokukhula labasebenzisi elingu-7.9% kanye nezinga lokuguqulwa elingu-15%.
Ⅲ. Izinselele kanye nezingozi: Ukulawula nokuncintisana kuyaphilisana
Ukungaqiniseki ngokomthetho: Imithetho ye-South Korea yemikhiqizo emisha kagwayi ayikacaciswa ngokugcwele, futhi sidinga ukunaka izitayela zenqubomgomo zesikhathi esizayo, ezifana nesitifiketi semvelo, isitifiketi se-KC nezinye izimfuneko zokuthobelana.
Umncintiswano omkhulu wamazwe ngamazwe: Izinkampani zamazwe ngamazwe ezifana ne-Philip Morris International kanye ne-British American Tobacco zibambe imakethe ngokuthenga noma ngemikhiqizo yokuzithuthukisa. Izinkampani zasendaweni zidinga ukusheshisa ukuthuthukiswa kobuchwepheshe (njengobuchwepheshe be-nicotine obukhipha kancane) ukuze zibhekane nokuncintisana.
Ⅳ. Amathrendi Azayo: Isidingo Esinempilo kanye Nesakhiwo Somhlaba Wonke
I-Health Consumption Wave: Abathengi base-Korea banesidingo esikhulu sezinye izindlela zikagwayi ezingalimazi kangako, futhi isikhwama se-nicotine esingabhemi futhi esingenayo itiyela (ikakhulukazi izikhwama ze-nicotine) sikhule kakhulu. Ngo-2023, ukuthengiswa kwesikhwama se-nicotine emhlabeni jikelele kuzokhuphuka ngo-61.1% unyaka nonyaka.
Ukuhlanganiswa Kochungechunge Lomhlaba Wonke: Njengesizinda esiseNyakatho-mpumalanga ye-Asia, iNingizimu Korea ingathembela ku-China-South Korea Free Trade Agreement kanye ne-RCEP ukuze ibe isisekelo se-snus ukukhanyisa izimakethe zase-Japanese, Korean kanye ne-Southeast Asia.
Okulindelwe Ukukhula kwango-2030: Imakethe yezikhwama ze-nicotine yomhlaba wonke kulindeleke ukuthi ifinyelele ku-US $ 23.6 billion, ngenani lokukhula elihlanganisiwe lonyaka lama-35.8%. Imakethe yaseKorea ingase isebenzise leli thuba ukuze ibe isigxobo sokukhula esifundeni sase-Asia-Pacific.
Ⅴ. Izenzo ezinconyiwe zamabhizinisi
1. Ukuthobelana kuqala: Beka kuqala ukubhaliswa kwenkampani yesitoko esihlanganyelwe (imali ebhalisiwe eyizigidi eziyi-100 ewiniwe), yabela umqondisi omele waseKorea, futhi uphumelele ngokushesha isitifiketi se-KC.
2. Ukuhlukahluka kweziteshi: Hlanganisa izinkundla ze-e-commerce eziwela imingcele (ezifana ne-Coupang), izitolo ezingakhokhiswa imali kanye nohwebo lwe-e bukhoma ukuze udale inethiwekhi yokuthengisa yamashaneli onke.
3. Ukuqamba okusha okwenziwe kwasendaweni: Thuthukisa ama-flavour ahlangabezana nokuthandwa kwabathengi base-Korea (okufana ne-herbal ne-fruity flavour), futhi usebenzise izikhungo zendawo ze-MCN ukuqeqesha amahange ezilimi ezimbili ukuze kuqinise ukuqwashisa ngomkhiqizo.
Isiphetho
Imakethe yezikhwama ze-nicotine yaseKorea isempambanweni yezabelo zenqubomgomo, ukuthuthukiswa kokusetshenziswa kanye nokwakheka komhlaba. Nakuba izinselele zisekhona, ngenethiwekhi yezokuthutha esebenza kahle, amaqembu abathengi abasha kanye nezinzuzo zeziteshi ezingakhokhiswa intela, le threkhi ingase ibe "iwindi legolide" elilandelayo lemikhiqizo yase-China ukuya phesheya kwezilwandle.