South Korea's nicotine pouch musika pane cusp: mikana mitsva pasi pemitemo migove uye kukwidziridzwa kwekushandisa.

Ⅰ. Mamiriro emusika: padanho rekutanga, kugona kuri kutanga kubuda

Kunyangwe iyo yeSouth Koreanicotine homwemusika uchiri mudiki, kugona kwayo kukura kwakakwezva kutarisisa kwepasirese.

Kuvhurika kwePolisi uye kuwanda kwemari yekunze: Mumakore achangopfuura, South Korea yakatora marongero akaita seyakagadziridzwa Yekune dzimwe nyika Investment Promotion Act kuti ipe kusabhadhara mutero kumabhizinesi anopihwa mari kunze kwenyika (sekubvisirwa mutero wekambani kwemakore matatu ekutanga e-e-commerce), inokwezva makambani anosanganisira maChinese brand kuti akurumidze kutumira nekunyoresa makambani ekuSouth Korea.

Kudiwa kwevatengi kwakasiyana: Huwandu vechidiki veSouth Korea (vari pasi pemakore makumi matatu) vane kugamuchirwa kwakanyanya kwezvinhu zvitsva zvevatengi. Zvinoenderana nedata kubva muna 2025, saizi yeSouth Korea e-commerce musika ichapfuura US $ 170 bhiriyoni, uye kukura kwerunako, imba yakangwara uye mamwe mapoka anodarika makumi mana muzana, ichipa hwaro hwemusika hwezvikamu zviduku senge nicotine pouch.

Duty-yemahara chiteshi mabhenefiti: South Korea's-yemahara musika maakaundi yechikamu chimwe muzvitatu chehuwandu hwepasirese, uye kutengeswa kwezvitoro zvisina mutero muguta account zvinosvika makumi masere nerimwe%. Iyi chiteshi inogona kuve yakakosha yekupinda pouch yenicotine pouch kusvika kune vashanyi vekunze.

Ⅱ. Kutyaira zvinhu: marongero, logistics uye mashandiro enzvimbo

1. Kuburitswa kwezvikamu zvepolicy

Hurumende yeSouth Korea yakadzikisa zvakanyanya mari yekushanda kwemakambani kuburikidza nekurudziro yemutero (sekuderedzwa kwe50% pamutero wemari) uye mutemo we "mutero wekudzoserwa pakubva" wekutengesa e-border, kukwezva makambani ekunze kuti anyorese makambani emuno.

2. Kukwidziridzwa kwezvinhu zvekugadzirisa zvinhu

Iyo "12-awa yehupfumi denderedzwa" pakati peChina neSouth Korea yatora chimiro (senge Weihai-Incheon express ship), uye nguva yekubvisa tsika yakapfupikiswa ne60%. Mabhizinesi anogona kutora iyo "South Korean warehouse + Chinese supply chain" modhi, achidzikisa mitengo yezvinhu ne25%, achibatsira chikafu chenicotine kupinda mumusika weSouth Korea zvakanaka.

3. Localized marketing strategy

Mwero wekupinda kwehupenyu e-commerce muSouth Korea inodarika 53%. Zvigadzirwa zveChinese zvakapinda mumapuratifomu akadai seTemu neAliExpress kuburikidza nemakambani emuno, akasanganiswa neKOL kushambadzira uye kubvumidzwa kwevakakurumbira, ine mushandisi wekukura kwe7.9% uye chiyero chekushandura che15%.

Ⅲ. Zvinetso uye njodzi: Kudzora uye kukwikwidza zvinogara

Kusavimbika kwemitemo: Mitemo yeSouth Korea yezvigadzirwa zvitsva zvefodya haisati yanyatsojekeswa, uye tinofanira kutarisisa mafambiro emitemo yeramangwana, senge chitupa chezvakatipoteredza, chitupa cheKC nezvimwe zvinodiwa pakutevedza.

Makwikwi makuru epasi rose: Makambani epasi rose akaita sePhilip Morris International neBritish American Tobacco atora musika kuburikidza nekutenga kana kuzvigadzira. Makambani emuno anofanirwa kukurumidza kukwidziridza tekinoroji (senge tekinoroji inononoka-kuburitsa nicotine) kuti vakwanise kubata nemakwikwi.

Ⅳ. Ramangwana Trends: Healthy Demand uye Global Layout

Healthy Consumption Wave: Vatengi vekuKorea vane kuwedzera kwekuda kweimwe nzira yefodya isingakuvadzi, uye chihomwe chisina utsi uye chisina tara chikakananda (kunyanya chikafu chikakananda) chakura zvakanyanya. Muna 2023, kutengesa kwepasirese kwechipochi nicotine kunowedzera 61.1% gore negore.

Global Supply Chain Integration: Sehubhu muNortheast Asia, South Korea inogona kuvimba neChina-South Korea Yemahara Trade Agreement uye RCEP kuti ive chitubu che snus kupenya misika yeJapan, Korea neSoutheast Asia.

Zvinotarisirwa Kukura muna 2030: Musika wepasi rose wenicotine pouch unotarisirwa kusvika US$23.6 bhiriyoni, ine huwandu hwekukura kwepagore hwe35.8%. Musika weKorea unogona kutora mukana uyu kuti uve danda rekukura mudunhu reAsia-Pacific.

Ⅴ. Zvinokurudzirwa zviito zvemabhizinesi

1. Kuteerera kutanga: Isa pamberi kunyoreswa kwejoint-stock kambani (yakanyoreswa capital ye100 miriyoni yakahwina), gadza mumiriri weKorea director, uye nekukurumidza kupasa KC certification.

2. Channel diversification: Batanidza cross-border e-commerce mapuratifomu (akadai seCoupang), zvitoro zvisina basa uye rarama e-commerce kuti ugadzire omni-channel yekutengesa network.

3. Hutsva hwenzvimbo: Gadzirisa zvinonaka zvinosangana nezvinodiwa nevatengi vekuKorea (sekunhuhwirira kwemishonga uye muchero), uye shandisa masangano emuno eMCN kudzidzisa mitauro miviri kusimbisa ruzivo rwemhando.

Mhedziso

Musika weKorea nicotine pouch musika uri pamharadzano yezvipo zvekugovaniswa, kukwidziridzwa kwekushandisa uye kurongeka kwepasirese. Kunyangwe zvipingamupinyi zvichiripo, nerubatsiro rwayo rwekurongeka, mapoka evadiki evatengi uye mabhenefiti emahara echiteshi, iyi track inogona kuve inotevera "hwindo regoridhe" reChinese mhando kuenda mhiri kwemakungwa.