Binciken Halin da ake ciki a yanzu da kuma Haƙƙin jakar nicotine a cikin Kasuwar Kudancin Amurka

Gabatarwa

A cikin 'yan shekarun nan, yayin da manufofin kula da taba sigari na duniya suka tsananta kuma wayar da kan masu amfani da lafiyar lafiyar ta karu, snus (Jakunkuna na Nicotine) a matsayin maye gurbin taba na gargajiya sannu a hankali ya shiga kasuwanni masu tasowa. A matsayin yanki mai mahimmanci don shan taba, Kudancin Amurka ya jawo hankali sosai don yuwuwar kasuwancinta. Wannan labarin zai bincika matsayin ci gaba na yanzu da yanayin snus na gaba a cikin ƙasashen Kudancin Amurka daga ra'ayoyin girman kasuwa, ƙungiyoyin mabukaci, yanayin gasa da ƙalubale.

1. Bayanin Kasuwar Taba ta Kudancin Amurka

Kudancin Amurka na ɗaya daga cikin manyan yankuna na shan taba a duniya, tare da sigari na gargajiya, sigari da sigari da aka yi birgima da hannu na dogon lokaci. Dauki Brazil, Argentina da Chile a matsayin misalan:

Brazil: Kasuwar taba sigari ita ce kasa ta hudu a duniya, amma yawan shan taba ya ci gaba da raguwa a cikin 'yan shekarun nan (daga kashi 18 cikin dari a shekarar 2006 zuwa kashi 12 cikin 100 a shekarar 2022).

Argentina: Adadin shan taba yana kusan kashi 22%, amma tsauraran manufofin hana shan taba sigari na haifar da haɓakar buƙatun maye.

Chile: Ƙa'idodin sarrafa taba, tsadar sigari, da masu amfani sun fi karɓuwa ga masu rahusa.

A kan wannan yanayin, snus ya zama sabon zaɓi ga wasu masu amfani da halayensa na "ba hayaki da toka" da "boyayyen amfani".

2. Ƙungiyoyin masu amfani da buƙatun snus

A halin yanzu, ainihin masu amfani da snus a Kudancin Amurka sun tattara cikin rukuni biyu:

Ƙungiyoyin matasa na birane: Millennials da Generation Z waɗanda suke bin sababbin abubuwa kuma sun fi son dacewa da dandano iri-iri na snus (kamar mint da ɗanɗanon 'ya'yan itace). Karkashin tasirin kafofin sada zumunta, ana daukar snus a matsayin "alama ta al'ada", musamman a manyan birane kamar Sao Paulo, Brazil da Buenos Aires, Argentina.

Masu amfani da matsakaicin shekaru tare da wayar da kan kiwon lafiya mai ƙarfi: Mutanen da suke ƙoƙarin rage yawan shan taba ko barin shan taba suna amfani da snus azaman kayan aikin canji.

Wasu masu amfani ana sarrafa su ta farashi. Misali, a kasar Chile, akwatin snus (kimanin fakiti 20) yana kashe kashi 1/3 na sigari na gargajiya.

3. Tsarin gasar kasuwa

Alamomin ƙasashen duniya sun mamaye:

Alamar Sweden "Snus" (kamar Janar, LYFT) ta shiga Kudancin Amurka ta hanyar kasuwancin e-commerce na kan iyaka, yana mai da hankali kan kasuwa mai girma.

Alamomin Amurka ZYN da VELO da wasu samfuran Asiya kamarNuplus sun tura shaguna masu dacewa da tashoshi na kan layi ta hanyar wakilai na gida.

Kalubalen sakawa wuri:

Masu amfani da Kudancin Amirka suna da aminci sosai ga taba gargajiya kuma sun fi son ɗanɗano mai ƙarfi (kamar tabar mai ƙarfi a Argentina).

Kamfanonin ƙasashen duniya suna buƙatar daidaita tsarin su (misali, ƙaddamar da ɗanɗano kamar yerba mate da kofi) don biyan buƙatu.

E-cigare matsi:

Shahararriyar sigarin e-cigare a Brazil, Mexico da sauran kasashe ya karu cikin sauri, kuma "ji dadin shan taba" ya fi kusa da sigari na gargajiya, suna yin gasa da taba sigari.

4. 4. Damammaki na gaba da Juyi

Bukatun lafiya yana haifar da haɓaka:

Adadin kiba a Kudancin Amurka ya kasance mai girma, kuma yanayin sarrafa sukari da sarrafa taba sun fi girma. Ƙananan nicotine ko taba sigari na baka na iya zama sabbin wuraren siyarwa.

Ƙirƙirar gida yana rage farashi:

Kamfanonin ƙasashen duniya na iya yin haɗin gwiwa tare da masana'antun Kudancin Amurka don gina masana'antu don rage jadawalin kuɗin fito da farashin sufuri (kamar fa'idodin manufofin Yankin Kasuwancin Kyauta na Chilean).

Dabarun tallace-tallace daban-daban:

Ga ƙungiyoyin matasa: haɓaka bayyanar alama ta hanyar ɗaukar nauyin bukukuwan kiɗa da abubuwan wasanni.

Ga mutanen da suka daina shan taba: yin aiki tare da cibiyoyin kiwon lafiya don inganta aikinsa a matsayin "kayan aikin rage cutarwa".

Kammalawa

Snuff har yanzu yana ƙuruciyarsa a kasuwar Kudancin Amurka, kuma haɓakarsa ya dogara ne akan annashuwa na siyasa, ilimin mabukaci, da ƙirar ƙira. Duk da fuskantar gasa daga duka taba na gargajiya da sigari na e-cigare, waɗanda yanayin kiwon lafiya da al'adun masu amfani da matasa ke motsa su, wannan ɓangaren kasuwa na iya zama sabon ƙarfin da ba za a iya yin watsi da shi ba a cikin masana'antar tabar ta Kudancin Amurka.

Tushen bayanai: Euromonitor, Rahoton Tobacco na Duniya na WHO, da kididdiga daga ma'aikatun lafiya na kasashen Kudancin Amurka.