Kev soj ntsuam ntawm qhov xwm txheej tam sim no thiab kev cia siab ntawm nicotine hnab hauv South American Market

Taw qhia

Nyob rau hauv xyoo tas los no, raws li kev tswj hwm kev haus luam yeeb thoob ntiaj teb tau nruj thiab cov neeg siv khoom paub txog kev noj qab haus huv tau nce, snus (Nicotine Pouches) raws li kev hloov pauv rau cov luam yeeb ib txwm tau maj mam nkag mus rau cov lag luam tawm tshiab. Raws li thaj chaw tseem ceeb rau kev haus luam yeeb, South America tau nyiam ntau yam rau nws lub peev xwm ua lag luam. Tsab ntawv xov xwm no yuav tshawb txog qhov kev txhim kho tam sim no thiab cov qauv yav tom ntej ntawm snus hauv South American lub teb chaws los ntawm kev xav ntawm kev lag luam loj, pab pawg neeg siv khoom, kev sib tw toj roob hauv pes thiab kev sib tw.

1. Txheej txheem cej luam ntawm South American Tobacco Market

South America yog ib cheeb tsam loj rau kev haus luam yeeb hauv ntiaj teb, nrog rau cov luam yeeb, luam yeeb thiab cov luam yeeb ntawm tes dominating rau lub sijhawm ntev. Siv Brazil, Argentina thiab Chile ua piv txwv:

Brazil: Lub ntiaj teb thib plaub kev lag luam luam yeeb loj tshaj plaws, tab sis qhov kev haus luam yeeb tau txuas ntxiv poob rau xyoo tas los no (los ntawm 18% hauv 2006 txog 12% hauv 2022).

Argentina: Tus neeg haus luam yeeb yog kwv yees li 22%, tab sis txoj cai nruj txwv tsis pub haus luam yeeb rau pej xeem ua rau muaj kev loj hlob ntawm kev thov rau kev hloov pauv.

Chile: Cov cai tswj kev haus luam yeeb nruj, tus nqi luam yeeb siab, thiab cov neeg siv khoom tau txais txiaj ntsig ntau dua rau cov nqi qis dua.

Tawm tsam keeb kwm yav dhau los no, snus tau dhau los ua kev xaiv tshiab rau qee cov neeg siv khoom nrog nws cov yam ntxwv ntawm "tsis muaj pa taws thiab tsis muaj tshauv" thiab "kev siv zais".

2. Pab pawg neeg siv khoom thiab xav tau ntawm snus

Tam sim no, cov neeg siv tseem ceeb ntawm snus hauv South America tau tsom mus rau ob pawg:

Cov tub ntxhais hluas hauv nroog: Millennials thiab Generation Z uas nrhiav cov khoom tshiab thiab nyiam qhov yooj yim thiab ntau yam flavors ntawm snus (xws li mint thiab txiv hmab txiv ntoo flavors). Raws li kev cuam tshuam ntawm kev tshaj xov xwm, snus yog suav tias yog "cov cim cim", tshwj xeeb hauv cov nroog loj xws li Sao Paulo, Brazil thiab Buenos Aires, Argentina.

Cov neeg muaj hnub nyoog nruab nrab uas muaj kev paub txog kev noj qab haus huv muaj zog: Cov neeg uas sim txo qhov kev haus luam yeeb ntau zaus los yog txiav luam yeeb siv snus ua cov cuab yeej hloov pauv.

Qee cov neeg siv tau tsav los ntawm tus nqi. Piv txwv li, hauv Chile, ib lub thawv snus (txog 20 pob) tsuas yog 1/3 ntawm cov luam yeeb ib txwm muaj.

3. Kev ua lag luam kev sib tw qauv

Dominated los ntawm thoob ntiaj teb hom:

Swedish hom "Snus" (xws li General, LYFT) nkag mus rau South America los ntawm kev hla ciam teb e-lag luam, tsom mus rau kev lag luam siab.

American hom ZYN thiab VELO thiab qee hom Asian nyiamNuplus tau xa cov khw muag khoom yooj yim thiab cov channel hauv online los ntawm cov neeg sawv cev hauv zos.

Localization cov nyom:

Cov neeg tau txais kev pabcuam South American muaj siab ntseeg siab rau kev haus luam yeeb ib txwm muaj thiab nyiam cov khoom noj muaj zog (xws li haus luam yeeb muaj zog hauv Argentina).

Cov khoom lag luam thoob ntiaj teb yuav tsum tau kho lawv cov qauv (piv txwv li, tsim cov khoom siv hauv zos xws li yerba mate thiab kas fes) kom tau raws li qhov xav tau.

E-luam yeeb nyem:

Qhov nrov ntawm e-luam yeeb hauv Brazil, Mexico thiab lwm lub teb chaws tau nce sai, thiab lawv "kev xav haus luam yeeb" yog ze rau cov luam yeeb, tsim kev sib tw nrog cov luam yeeb hauv qhov ncauj.

4. 4. Lub Sijhawm Yav Tom Ntej thiab Kev Sib Tw

Healthy demand drives kev loj hlob:

Kev rog rog hauv South America tseem siab, thiab cov qauv ntawm kev tswj cov piam thaj thiab kev haus luam yeeb yog superimposed. Tsawg-nicotine lossis haus luam yeeb qhov ncauj tsis muaj luam yeeb yuav dhau los ua cov khoom muag tshiab.

Localized ntau lawm txo tus nqi:

Cov khoom lag luam thoob ntiaj teb tuaj yeem koom tes nrog South American cov tuam txhab tsim cov chaw tsim khoom kom txo cov nqi se thiab cov nqi tsheb thauj mus los (xws li txoj cai zoo ntawm Chilean Free Trade Zone).

Differentiated marketing tswv yim:

Rau cov tub ntxhais hluas pawg: txhim kho cov khoom lag luam nthuav tawm los ntawm kev txhawb nqa ntawm cov suab paj nruag festivals thiab cov kis las kis las.

Rau cov neeg uas txiav luam yeeb: koom tes nrog cov tsev kho mob los txhawb nws txoj haujlwm ua "kev tsim txom txo qis".

Xaus

Snuff tseem nyob rau hauv nws cov me nyuam mos nyob rau hauv South American kev ua lag luam, thiab nws txoj kev loj hlob nyob ntawm txoj cai so, kev kawm rau cov neeg siv khoom, thiab localized khoom innovation. Txawm hais tias ntsib kev sib tw los ntawm ob qho tib si haus luam yeeb thiab e-luam yeeb, tau tsav los ntawm kev noj qab haus huv thiab kev coj noj coj ua ntawm cov tub ntxhais hluas, qhov kev lag luam no yuav dhau los ua lub zog tshiab uas tsis tuaj yeem tsis quav ntsej hauv South American kev lag luam luam yeeb.

Cov ntaub ntawv qhov chaw: Euromonitor, WHO Daim Ntawv Qhia Txog Kev Haus Luam Yeeb Thoob Ntiaj Teb, thiab kev txheeb cais los ntawm cov chaw saib xyuas kev noj qab haus huv ntawm South American lub tebchaws.