Ukuhlaziywa Kwesimo Samanje kanye Namathemba esikhwama se-nicotine emakethe yaseNingizimu Melika

Isingeniso

Eminyakeni yamuva nje, njengoba izinqubomgomo zokulawula ugwayi emhlabeni wonke ziye zaqina futhi nokuqwashisa ngezempilo kwabathengi kwanda, i-snus (Izikhwama zeNicotine) esikhundleni sikagwayi wesintu kancane kancane ungene ezimakethe ezisafufusa. Njengesifunda esibalulekile sokusetshenziswa kukagwayi, iNingizimu Melika idonse ukunaka okukhulu ngekhono layo lemakethe. Lesi sihloko sizohlola isimo samanje sokuthuthuka kanye nezimo zesikhathi esizayo ze-snus emazweni aseNingizimu Melika kusukela kumbono wosayizi wemakethe, amaqembu abathengi, indawo yokuncintisana nezinselelo.

1. Uhlolojikelele lweMakethe Yogwayi yaseNingizimu Melika

INingizimu Melika ingenye yezifunda ezinkulu ezisetshenziswa kakhulu ugwayi emhlabeni, njengoba ugwayi wendabuko, ugwayi nogwayi ogoqwe ngesandla ubusa isikhathi eside. Thatha iBrazil, i-Argentina neChile njengezibonelo:

IBrazil: Imakethe yesine ngobukhulu emhlabeni kagwayi, kodwa izinga lokubhema liye laqhubeka lehla eminyakeni yamuva (lisuka ku-18% ngo-2006 laya ku-12% ngo-2022).

E-Argentina: Izinga lokubhema lilinganiselwa ku-22%, kodwa umgomo oqinile wokuvinjelwa kokubhema emphakathini uqhuba ukukhula kwesidingo sokuthatha indawo.

I-Chile: Imithetho eqinile yokulawula ugwayi, amanani entengo kagwayi aphezulu, kanye nabathengi basabela kakhulu ezindleleni ezinenani eliphansi.

Ngokumelene nalesi sizinda, i-snus isiphenduke into entsha yokuzikhethela kwabanye abathengi enezici zayo zokuthi "akunantuthu futhi akukho mlotha" kanye "nokusetshenziswa okufihliwe".

2. Amaqembu abathengi kanye nezimfuno ze-snus

Njengamanje, abasebenzisi abakhulu be-snus eNingizimu Melika bagxile emaqenjini amabili:

Amaqembu amancane asemadolobheni: Iminyaka Eyinkulungwane kanye neGeneration Z abaphishekela izinto ezintsha futhi bancamela ukunethezeka kanye nama-flavour ahlukahlukene e-snus (njenge-mint ne-flavour yezithelo). Ngaphansi kwethonya lenkundla yezokuxhumana, i-snus ithathwa "njengophawu olujwayelekile", ikakhulukazi emadolobheni amakhulu njenge-Sao Paulo, Brazil kanye ne-Buenos Aires, e-Argentina.

Abasebenzisi beminyaka ephakathi abanolwazi oluqinile lwezempilo: Abantu abazama ukunciphisa imvamisa yokubhema noma ukuyeka ukubhema basebenzisa i-snus njengethuluzi loshintsho.

Abanye abasebenzisi baqhutshwa yintengo. Isibonelo, e-Chile, ibhokisi le-snus (cishe amaphakethe angu-20) libiza kuphela i-1/3 kagwayi wendabuko.

3. Iphethini yokuncintisana yemakethe

Ilawulwa yimikhiqizo yamazwe ngamazwe:

I-brand yaseSweden ethi "Snus" (efana ne-General, LYFT) ingene eNingizimu Melika nge-e-commerce ewela umngcele, igxile emakethe esezingeni eliphezulu.

Izinhlobo zaseMelika i-ZYN ne-VELO nezinye izinhlobo zase-Asia ezifana nazoI-Nuplus basebenzise izitolo ezidayisa ukudla kanye namashaneli aku-inthanethi ngama-ejenti endawo.

Izinselelo zokwenziwa kwendawo:

Abathengi baseNingizimu Melika bathembeke kakhulu kugwayi wendabuko futhi bakhetha ukunambitheka okuqinile (njengogwayi onokunambitheka okunamandla e-Argentina).

Amabhrendi wamazwe ngamazwe adinga ukulungisa amafomula awo (isibonelo, ukwethula okunambitheka kwasendaweni okufana ne-yerba mate nekhofi) ukuze ahlangabezane nesidingo.

Ukuminya kwe-e-cigarette:

Ukuthandwa kwama-e-cigarettes eBrazil, eMexico nakwamanye amazwe kuye kwanda ngokushesha, futhi "umuzwa wabo wokubhema" usondelene nogwayi wendabuko, okwenza ukuncintisana nogwayi womlomo.

4. 4. Amathuba Esikhathi esizayo namathrendi

Isidingo esinempilo sithuthukisa ukukhula:

Izinga lokukhuluphala ngokweqile eNingizimu Melika lisalokhu liphezulu, futhi izitayela zokulawula ushukela nokulawulwa kukagwayi ziphakeme kakhulu. I-nicotine encane noma ugwayi ophuzwayo ongenagwayi ungase ube izindawo ezintsha zokuthengisa.

Ukukhiqizwa kwendawo kunciphisa izindleko:

Imikhiqizo yamazwe ngamazwe ingase ibambisane nabakhiqizi baseNingizimu Melika ukuze bakhe izimboni ukuze kwehliswe amanani entengo nezindleko zokuhamba (njengezinzuzo zenqubomgomo Yendawo Yokuhweba Ekhululekile Yase-Chile).

Amasu okumaketha ahlukene:

Emaqenjini amancane: thuthukisa ukuvezwa komkhiqizo ngoxhaso lwamafestivali omculo nemicimbi yezemidlalo.

Kubantu abayeke ukubhema: sebenzisana nezikhungo zezokwelapha ukukhuthaza umsebenzi wayo "njengethuluzi lokunciphisa ukulimala".

Isiphetho

Isinemfu sisaqalwa emakethe yaseNingizimu Melika, futhi ukuthuthuka kwaso kuncike ekuphumuzeni inqubomgomo, ekufundiseni abathengi, nasekusungulweni kwemikhiqizo yasendaweni. Naphezu kokubhekana nokuncintisana okuvela kukho kokubili ugwayi wendabuko kanye nogwayi we-elekthronikhi, oqhutshwa izitayela zezempilo kanye nesiko labathengi abasha, le ngxenye yemakethe ingase ibe amandla amasha angenakushaywa indiva embonini kagwayi yaseNingizimu Melika.

Umthombo wedatha: I-Euromonitor, i-WHO Global Tobacco Report, kanye nezibalo ezivela kwiminyango yezempilo yamazwe aseNingizimu Melika.