Ongororo yeMamiriro Azvino uye Tarisiro yenicotine pouch muSouth America Market
Nhanganyaya
Mumakore achangopfuura, sezvo mitemo yepasi rose yekudzora fodya yasimba uye ruzivo rwehutano hwevatengi rwawedzera, snus (Nicotine Pouches) sechinzvimbo chefodya yechivanhu chave kupinda mumisika iri kusimukira zvishoma nezvishoma. Senzvimbo yakakosha yefodya, South America yakwezva kutarisisa kwakawanda kwekugona kwayo kwemusika. Ichi chinyorwa chichaongorora mamiriro azvino ekusimudzira uye mafambiro emangwana e snus munyika dzeSouth America kubva pamaonero ehukuru hwemusika, mapoka evatengi, mamiriro emakwikwi nematambudziko.
- Mhedziso yeSouth America Fodya Market
South America nderimwe rematunhu makuru efodya pasi rose, ine fodya yechinyakare, midzanga nefodya yakamonerwa nemaoko zviri kutonga kwenguva yakareba. Tora Brazil, Argentina neChile semuenzaniso:
Brazil: Musika wechina mukurusa wefodya pasi rose, asi mwero wekusvuta uri kuramba uchidzikira mumakore achangopfuura (kubva pa18% muna 2006 kusvika pa12% muna 2022).
Argentina: Mwero wekuputa ungangoita 22%, asi mutemo wakasimba wekurambidza kuputa fodya unofambisa kukura kwekudiwa kwevanotsiva.
Chile: Mitemo yakasimba yekudzora fodya, mitengo yefodya yakakwirira, uye vatengi vanogamuchira zvikuru zvinotsiva zvinodhura.
Kutarisana nemamiriro ezvinhu aya, snus yave sarudzo itsva kune vamwe vatengi vane maitiro e "hapana utsi uye pasina madota" uye "kushandiswa kwakavanzika".
- Mapoka evatengi uye zvinodiwa zve snus
Parizvino, vashandisi vepakati ve snus muSouth America vakaiswa mumapoka maviri:
Mapoka madiki emadhorobha: Millennials neGeneration Z vanotsvaga zvinhu zvitsva uye vanosarudza kurerukirwa uye kwakasiyana siyana kwesnus (senge mint nemichero yemuchero). Pasi pesimba resocial media, snus inoonekwa se "chimiro chechiratidzo", kunyanya mumaguta makuru seSao Paulo, Brazil neBuenos Aires, Argentina.
Vashandisi vezera repakati vane ruzivo rwakasimba rwehutano: Vanhu vanoedza kuderedza kuwanda kwekuputa kana kurega kuputa vanoshandisa snus sechishandiso chekuchinja.
Vamwe vashandisi vanotungamirirwa nemutengo. Somuenzaniso, kuChile, bhokisi resnus (anenge mapakeji makumi maviri) rinongotenga chikamu chimwe chete/3 chefodya yechinyakare.
- Patani yemakwikwi emusika
Inotongwa nemhando dzepasirese:
Swedish brand "Snus" (yakadai seGeneral, LYFT) yakapinda muSouth America kuburikidza nekuyambuka-muganho e-commerce, yakatarisa pamusika wepamusoro.
MaAmerican brands ZYN neVELO uye mamwe marudzi ekuAsia akadaiNuplus vakaisa zvitoro zviri nyore uye nzira dzepamhepo kuburikidza nevamiriri venzvimbo.
Zvinetso zvenzvimbo:
Vatengi vekuSouth America vakavimbika kufodya yechinyakare uye vanoda zvinonaka zvakasimba (zvakadai sefodya inonaka muArgentina).
Mabhureki epasi rese anofanirwa kugadzirisa mafomula avo (semuenzaniso, kutanga maflavour emuno akadai seyerba mate nekofi) kuzadzisa zvinodiwa.
E-cigarette kusvina:
Kuzivikanwa kwe-e-cigarettes muBrazil, Mexico nedzimwe nyika kwakawedzera nokukurumidza, uye "kunzwa kwavo kusvuta" kuri pedyo nefodya yechinyakare, kuumba makwikwi nefodya yemuromo.
- 4. Mikana Yenguva Yemberi uye Maitiro
Hutano hunodiwa hunofambisa kukura:
Mwero wokufutisa muSouth America unoramba uri pamusoro, uye miitiro yekudzora shuga uye kudzora fodya inokwidziridzwa. Midzanga isina chikakananda kana fodya isina fodya inogona kuva nzvimbo itsva dzekutengesa.
Kugadzirwa kwenzvimbo kunoderedza mitengo:
Mabhureki epasi rese anogona kubatirana nevagadziri vekuSouth America kuvaka mafekitori kudzikisa mutero nemitengo yekufambisa (senge mabhenefiti emutemo weChilean Free Trade Zone).
Nzira dzekutengesa dzakasiyana:
Kumapoka evechidiki: wedzera kuratidzwa kwemhando kuburikidza nerutsigiro rwemitambo yemimhanzi uye zviitiko zvemitambo.
Kune vanhu vanorega kusvuta: shandira pamwe nemasangano ekurapa kusimudzira basa rayo se "chishandiso chekuderedza kukuvadza".
Mhedziso
Snuff ichiri muhucheche mumusika weSouth America, uye kusimukira kwayo kunoenderana nekuzorora kwemitemo, dzidzo yevatengi, uye hunyanzvi hwekugadzira zvigadzirwa. Kunyangwe takatarisana nemakwikwi kubva kune ese efodya yechinyakare uye e-fodya, inosundwa nemaitiro ehutano uye vechidiki tsika yevatengi, chikamu chemusika ichi chinogona kuve simba idzva risingagoni kufuratirwa muindasitiri yefodya yeSouth America.
Data source: Euromonitor, WHO Global Tobacco Report, uye manhamba kubva kumabasa ehutano enyika dzeSouth America.