Kuwunikidwa kwa Zomwe Zili Pakalipano ndi Zoyembekeza za thumba la chikonga ku South America Market
Mawu Oyamba
M'zaka zaposachedwa, pamene malamulo oletsa fodya padziko lonse akuwonjezereka komanso kuzindikira kwa ogula kwawonjezeka, snus (Nicotine Pouchs) monga cholowa m'malo mwa fodya wamba walowa m'misika yomwe ikubwera. Monga dera lofunika kwambiri pazakudya za fodya, South America yakopa chidwi chachikulu cha msika wake. Nkhaniyi iwunika momwe chitukuko chikuyendera komanso zomwe zikuchitika m'tsogolomu za snus m'maiko aku South America kuchokera pakukula kwa msika, magulu ogula, malo ampikisano ndi zovuta.
- Chidule cha Msika wa Fodya waku South America
South America ndi amodzi mwa zigawo zazikulu zomwe anthu amasuta fodya padziko lapansi, pomwe ndudu zachikhalidwe, ndudu ndi ndudu zopindidwa pamanja zakhala zikulamulira kwa nthawi yayitali. Tengani Brazil, Argentina ndi Chile monga zitsanzo:
Brazil: Msika wachinayi pa msika waukulu wa ndudu padziko lonse, koma chiŵerengero cha kusuta chapitirizabe kuchepa m’zaka zaposachedwapa (kuchokera pa 18 peresenti mu 2006 kufika pa 12 peresenti mu 2022).
Argentina: Chiŵerengero cha kusuta ndi pafupifupi 22%, koma lamulo loletsa kusuta fodya pagulu limayendetsa kukula kwa kufunikira kwa olowa m'malo.
Chile: Malamulo okhwima oletsa kusuta fodya, kukwera mtengo kwa ndudu, ndi ogula amalabadira kwambiri zolowa m’malo zotsika mtengo.
Potengera izi, snus yakhala chisankho chatsopano kwa ogula ena omwe ali ndi mawonekedwe ake "opanda utsi kapena phulusa" komanso "ntchito zobisika".
- Magulu ogula ndi zofuna za snus
Pakadali pano, ogwiritsa ntchito snus ku South America ali m'magulu awiri:
Magulu achichepere akumatauni: Millenials ndi Generation Z omwe amatsata zinthu zatsopano ndimakonda kusavuta komanso kununkhira kosiyanasiyana kwa snus (monga timbewu tonunkhira ndi zipatso). Potengera chikhalidwe cha anthu, snus amaonedwa ngati "chizindikiro chamakono", makamaka m'mizinda ikuluikulu monga Sao Paulo, Brazil ndi Buenos Aires, Argentina.
Ogwiritsa ntchito azaka zapakati omwe ali ndi chidziwitso champhamvu paumoyo: Anthu omwe amayesa kuchepetsa kusuta kapena kusiya kusuta amagwiritsa ntchito snus ngati chida chosinthira.
Ogwiritsa ntchito ena amayendetsedwa ndi mtengo. Mwachitsanzo, ku Chile, bokosi la snus (pafupifupi mapaketi 20) limangotengera gawo limodzi mwa magawo atatu a ndudu zachikhalidwe.
- Mpikisano wa msika
Imatsogozedwa ndi makampani apadziko lonse lapansi:
Mtundu waku Sweden "Snus" (monga General, LYFT) udalowa ku South America kudzera pamalonda odutsa malire, kuyang'ana kwambiri msika wamapeto.
Mitundu yaku America ZYN ndi VELO ndi mitundu ina yaku Asia ngatiNuplus atumiza masitolo osavuta komanso njira zapaintaneti kudzera mwa othandizira am'deralo.
Zovuta zakumaloko:
Ogula ku South America ndi okhulupilika kwambiri ku fodya wamba ndipo amakonda zokometsera zamphamvu (monga fodya wonunkhira kwambiri ku Argentina).
Mitundu yapadziko lonse lapansi iyenera kusintha mawonekedwe awo (mwachitsanzo, kuyambitsa zokometsera zakomweko monga yerba mate ndi khofi) kuti zikwaniritse zofunikira.
Kufinyidwa kwa E-fodya:
Kutchuka kwa ndudu za e-fodya ku Brazil, Mexico ndi mayiko ena kwawonjezeka mofulumira, ndipo "kusuta kwawo" kuli pafupi ndi ndudu zachikhalidwe, kupanga mpikisano ndi ndudu zapakamwa.
- 4. Mwayi Wamtsogolo ndi Zomwe Zachitika
Kufunika kwa thanzi kumayambitsa kukula:
Chiwopsezo cha kunenepa kwambiri ku South America chidakali chokwera, ndipo njira zowongolera shuga ndi kuwongolera fodya ndizokwera kwambiri. Chikonga chochepa kapena ndudu zapakamwa zopanda fodya zitha kukhala malo atsopano ogulitsa.
Kupanga kwawoko kumachepetsa ndalama:
Mitundu yapadziko lonse lapansi ingagwirizane ndi opanga mafakitale aku South America kuti amange mafakitale kuti achepetse mitengo yamitengo ndi zoyendera (monga zabwino zamalamulo a Chile Free Trade Zone).
Njira zosiyanasiyana zotsatsa:
Kwa magulu ang'onoang'ono: onjezerani kuwonetseredwa kwamtundu kudzera mukuthandizira zikondwerero zanyimbo ndi zochitika zamasewera.
Kwa anthu omwe amasiya kusuta: gwirizanani ndi mabungwe azachipatala kuti alimbikitse ntchito yake ngati "chida chochepetsera kuvulaza".
Mapeto
Fodya akadali wakhanda pamsika waku South America, ndipo chitukuko chake chimadalira kupumula kwa mfundo, maphunziro ogula, ndi luso lazogulitsa m'deralo. Ngakhale akukumana ndi mpikisano wochokera ku fodya wamba komanso ndudu za e-fodya, motsogozedwa ndi machitidwe azaumoyo komanso chikhalidwe cha anthu ogula, gawo la msikali litha kukhala mphamvu yatsopano yomwe singanyalanyazidwe m'makampani a fodya aku South America.
Gwero la data: Euromonitor, WHO Global Tobacco Report, ndi ziwerengero zochokera ku maunduna azaumoyo a mayiko aku South America.