Uhlahlelo lweMeko yangoku kunye neZibonelelo zesingxobo senicotine kwiMarike yaseMzantsi Melika
Intshayelelo
Kwiminyaka yakutshanje, njengoko imigaqo-nkqubo yokulawula icuba yehlabathi iye yaqina kwaye ulwazi lwezempilo lwabathengi luye lwanda, u-snus (Izingxobo zeNikotini) njengethathela indawo yecuba lemveli ngokuthe ngcembe lingene kwiimarike ezikhulayo. Njengommandla obalulekileyo ekusetyenzisweni kwecuba, uMzantsi Merika uye watsalela ingqalelo enkulu kurhwebo lwawo. Eli nqaku liza kuphonononga ubume bophuhliso lwangoku kunye neendlela ezizayo ze-snus kumazwe aseMzantsi Melika ukusuka kumbono wobungakanani beemarike, amaqela abathengi, indawo ekhuphisanayo kunye nemingeni.
- Isishwankathelo seMarike yeCuba yaseMzantsi Melika
UMzantsi Melika ngowona mmandla uphambili wokusetyenziswa kwecuba kwihlabathi, kukho imidiza yesintu, iicuba kunye nemidiza eqengqelekayo ngesandla elawula ixesha elide. Thatha iBrazil, iArgentina neChile njengemizekelo:
EBrazil: Ikwindawo yesine ngobukhulu kwimarike yecuba ehlabathini, kodwa umlinganiselo wokutshaya uye waqhubeka ukwehla kwiminyaka yakutshanje (ukusuka kwi-18% ngowama-2006 ukusa kwi-12% ngowama-2022).
E-Argentina: Izinga lokutshaya limalunga ne-22%, kodwa umgaqo-nkqubo ongqongqo wokuthintela ukutshaya uqhuba ukukhula kwemfuno yezinto ezibambeleyo.
EChile: Imithetho engqongqo yokulawula icuba, amaxabiso ecuba aphezulu, yaye abathengi banomdla ngakumbi kwizinto ezithabathel’ indawo amaxabiso aphantsi.
Ngokuchasene nale mvelaphi, i-snus iye yaba yinto entsha yokhetho kubathengi abathile kunye neempawu zayo "zokungabikho komsi kunye nothuthu" kunye "nokusetyenziswa okufihliweyo".
- Amaqela abathengi kunye neemfuno ze-snus
Okwangoku, abasebenzisi abaphambili be-snus eMzantsi Melika bagxile kumaqela amabini:
Amaqela amatsha asezidolophini: IMillennials kunye neGeneration Z abalandela izinto ezintsha kwaye bakhetha ukulungelwa kunye neencasa ezahlukeneyo zesnus (ezifana neminti kunye nencasa yeziqhamo). Ngaphantsi kweempembelelo zeendaba zoluntu, i-snus ithathwa njenge "symbol trend", ngakumbi kwiidolophu ezinkulu ezifana neSao Paulo, iBrazil kunye neBuenos Aires, eArgentina.
Abasebenzisi abakubudala obuphakathi abanokwazisa okuqinileyo ngempilo: Abantu abazama ukunciphisa ukutshaya okanye ukuyeka ukutshaya basebenzisa i-snus njengesixhobo sokutshintsha.
Abanye abasebenzisi baqhutywa ngexabiso. Ngokomzekelo, eChile, ibhokisi yesnus (malunga neepakethi ezingama-20) ixabisa i-1/3 kuphela yecuba zesintu.
- Ipateni yokhuphiswano lwemarike
Ilawulwa ziimpawu zamazwe ngamazwe:
I-brand yaseSweden "i-Snus" (efana Jikelele, i-LYFT) yangena eMzantsi Melika ngokusebenzisa i-e-commerce enqumla umda, igxile kwimarike ephezulu.
Iimpawu zaseMelika iZYN kunye neVELO kunye nezinye iimpawu zaseAsia ezifanaI-Nuplus baye babeka iivenkile eziluncedo kunye nemijelo ye-intanethi ngokusebenzisa ii-arhente zasekhaya.
Imingeni yendawo:
Abathengi baseMzantsi Melika bathembeke kakhulu kwicuba lemveli kwaye bakhetha iincasa ezinamandla (ezifana necuba elinencasa eyomeleleyo eArgentina).
Iimpawu zamazwe ngamazwe kufuneka zilungelelanise iifomula zazo (umzekelo, ukusungula iincasa zendawo ezifana ne-yerba mate kunye nekofu) ukuhlangabezana nemfuno.
Ukucudisa i-e-cigarette:
Ukuthandwa kwe-e-cigarettes eBrazil, eMexico nakwamanye amazwe kuye kwanda ngokukhawuleza, kwaye "imvakalelo yabo yokutshaya" isondele kwi-cigarettes yendabuko, ukwenza ukhuphiswano kunye nogwayi womlomo.
- 4. Amathuba exesha elizayo kunye neendlela
Imfuno enempilo iqhuba ukukhula:
Umlinganiselo wokutyeba ngokugqithiseleyo eMzantsi Merika usahleli uphezulu, yaye imikhwa yokulawula iswekile nokulawulwa kwecuba yongamile. I-nicotine ephantsi okanye icuba elithathwa ngomlomo elingenacuba linokuba yindawo entsha yokuthengisa.
Imveliso yendawo inciphisa iindleko:
Iibrendi zamazwe ngamazwe zinokusebenzisana nabavelisi baseMzantsi Melika ukwakha iifektri zokunciphisa amaxabiso kunye neendleko zothutho (ezifana neenzuzo zomgaqo-nkqubo weNdawo yoRhwebo oluKhululwa eChile).
Izicwangciso ezahlukeneyo zentengiso:
Kumaqela amatsha: phucula ukubhengezwa kwebhrendi ngenkxaso yeminyhadala yomculo kunye nemisitho yezemidlalo.
Kubantu abayeka ukutshaya: ukusebenzisana namaziko ezonyango ukukhuthaza umsebenzi walo "njengesixhobo sokunciphisa umonakalo".
Ukuqukumbela
Ugwayi lusekwindawo yokuqala kwimakethi yaseMzantsi Melika, kwaye uphuhliso lwayo luxhomekeke ekuyekeleni umgaqo-nkqubo, ekufundiseni abathengi, kunye nokuveliswa kwezinto ezintsha zemveliso yasekhaya. Ngaphandle kokujongana nokhuphiswano oluvela kwicuba lemveli kunye ne-e-cigarettes, eqhutywa ziindlela zempilo kunye nenkcubeko yabathengi abancinci, eli candelo lentengiso linokuba ngamandla amatsha angenakuhoywa kwishishini lecuba laseMzantsi Melika.
Umthombo wedatha: I-Euromonitor, i-WHO Global Tobacco Report, kunye nezibalo ezivela kubaphathiswa bezempilo bamazwe aseMzantsi Melika.